DENVER, March 3, 2011 /PRNewswire-USNewswire/ -- AORN Works, a subsidiary of
the Association of periOperative Registered Nurses (AORN),
announced that its market research and surgical insights division
will lead the strategic priorities of its business.
(Logo: http://photos.prnewswire.com/prnh/20101001/DC75398LOGO)
On behalf of clients, market research/surgical insights measure
the attitudes of perioperative professionals who are the end users
of medical products and services. The new strategy results from its
niche ability to provide exceptional market intelligence to medical
device manufacturers and service providers that sell to operating
rooms throughout the United States.
In addition to its market research division, AORN Works
specializes in executive level interim and permanent placement
services for perioperative departments.
"As a subsidiary of AORN, we have contact with more than 40,000
operating room professionals who we can use as a resource for our
market research," said Vicki
Faas, general manager for AORN Works. "Through our opt-
in market research database, we are also able to tap into a broad
network of perioperative team members including OR nurses,
management, scrub and central sterile technicians, surgeons and
anesthesiologists."
AORN Works conducts research that translates into actionable
information to expedite the development of products and services
that benefit surgical patients in the ambulatory surgery and
hospital settings. Capabilities include market needs
assessments, target market analysis, voice of the customer, product
testing, strategic advisory boards, marketing communications
development and testing, customer satisfaction and forecasting.
About AORN Works
Headquartered
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