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Achieving Design Success via Communication in the Value Chain

Tue, 07/16/2013 - 3:03pm
Jonathan Martha, Medical Segment Manager, Portescap

In today’s global market, lack of effective communication through the value chain is the greatest obstacle to successful home device design.

To gain an advantage in the market, OEMs are continuously outsourcing component design and procurement. By doing so, OEMs increase the number of different entities involved in the value chain.

As the value chain grows, design and sourcing decisions become more decentralized and it is harder to ensure that the initial product intent is incorporated into each design choice. Fear of losing proprietary ideas also restricts communication of critical information down the chain.

In order to develop a successful home device, each component should be chosen with key attributes in mind. As an example, if an OEM is developing a new wearable, low-price device, each member of the value chain should base their component decisions on size, weight, and cost. To accomplish this, each entity must know what the critical attributes are, and barriers restricting clear communication from the beginning to the end of the value chain must be removed. At Portescap, we have found that strong partnerships and non-disclosure agreements between customers and suppliers are essential to promote trust and foster effective communication, while also ensuring product design success.

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