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While Ethicon Endo-Surgery and Allergan Remain Front-Runners in the $41 Million Gastric Band Market, Other Competitors Battle for Third Place, According to Millennium Research...

Tue, 09/28/2010 - 8:32am
Bio-Medicine.Org

TORONTO, Sept. 28 /PRNewswire/ -- According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, the European gastric band device market was valued at $41 million in 2010, with revenues doubling by the end of 2015.  Increased awareness of health issues surrounding obesity, coupled with an expanding patient pool tied to rising European obesity rates, will drive significant growth in the gastric band market through 2015. This growth will result in substantial revenue gains for all competitors in the European gastric band market. While Ethicon Endo-Surgery and Allergan remain in top place in the market, other competitors -- which tend to focus on only one or two of the European countries -- are competing for third place.

Helioscopie and Medical Innovation Developpement, both French companies, have a strong presence in the French and Italian markets, but need to expand into other countries to compete with the larger firms.  Helioscopie recently faced concerns over some of its products stemming from the Heliosphere Bag Intragastric Balloon recalled in June 2009. The Heliogast gastric band is, however, still favored by many French and Italian physicians.  A.M.I. GmbH, a German-based company, managed to attain the third-largest market share in Germany due to high-quality products and a strong localized sales force. Cousin Biotech and Bariatric Solutions GmbH are other competitors included in the European gastric band market.

"In 2010, Ethicon Endo-Surgery and Allergan obtained the majority of total market revenues. Both firms are successful and well established in all major European markets and possess considerable budgets for active promotion of their products," says Shriram Venkataramana, Analyst at MRG. "Ethicon Endo-Surgery and Allergan maintain a strong focus on innovation and complement their gastric bands through physician education and consumer marketing. These factors wil

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