CINCINNATI, June 27, 2011 /PRNewswire/ -- Pepto-Bismol announced today that for the second year in a row, Independence Day is marked by red, white and … PINK? In an act of true gastro-patriotism, Pepto-Bismol has decided to be the stomach-remedy sponsor of the Nathan's Famous Fourth of July International Hot Dog Eating Contest for the second year in a row.
To make this contest a celebration to remember, Pepto-Bismol has enlisted the help of grill master and celebrity Nick Cannon to serve up some franks and fun this year. On his 70-hot dog grill, Cannon will fire up the coals to cook hot dogs for the contest and will of course be there to serve contestants their dose of Pepto if they need it to keep the party going.
"You better believe I know my way around a grill, but my skills are so good, that sometimes my party guests eat a little too much," said Cannon. "That's why I keep Pepto on-hand at the house. I know it's got my guests covered, just like it has the contestants covered at Coney Island."
After Nick grills the hot dogs for the crowd, all eyes will turn to the main event, which will feature a new addition this year: the first-ever women's competition, of which Pepto-Bismol is an official sponsor. While women have historically competed in the general co-ed competition, this is the first time their talents will be showcased in a separate contest.
"Pepto-Bismol loves the new twist on the Nathan's contest and jumped at the chance to be a part of the event," said Kristen Stutz, assistant brand manager at Procter & Gamble. "Regardless of who is competing, Nathan's is the epitome of summer celebrations, and we want to make sure people know if they happen to eat one too many hot dogs or chicken wings at their summer events, Pepto has their backs."
It is only natural that competitive eaters may have an upset stomach after chowing down on an extraordinary amount of hot dogs i