In 2008, Medicare began cutting funding to private cardiology practices. These cuts have had a significant impact on the annual revenues of independent cardiologists annual revenues, with the result that a significant number of private cardiologists in the United States have sold their practices and moved into hospital medical centers. These clinics were major purchasers of resting ECGs, stress ECG systems and Holter systems, which will see a sales decline as a result. These effects are expected to continue through 2016.
The increasing popularity of ACOs in the US will have a negative effect on the sales of stress ECG systems. The mandates to lower overall healthcare costs and to designate procedures to the healthcare settings best suited to providing each medical test at the lowest cost will drive procedures to larger facilities and limit sales of stress systems.
In addition, the movement to more open interfaces means purchasers are no longer limited to the software solution provided by the ECG vendor. For example, companies such as Agfa Healthcare and Epiphany Cardiography Products have been successful in converting hospitals to their vendor-neutral ECG data management solutions. This trend will become increasingly significant in coming years as more ECG manufacturers enter the market with devices using the DICOM standard, providing care organizations with more options for data management solutions for their resting and stress ECG products.
"On top of these existing market trends will come the effect of the American Recovery and Reinvestment Act (ARRA)," said MRG Analyst Mickel Phung. "ARRA has introduced incentive funding for the adoption of electronic medical records (EMRs). Adoption of ECG data management solutions has been spurred by EMR adoption, as care facilities purchase data management solutions to integrate with their EMR. This will further encourage the decoupling of software from devices, allowing for their purchase from separate vendors. The increased competition will limit selling prices."
The overall market for diagnostic electrocardiography devices in the US will reach a value of nearly $366 million by 2016
Millennium Research Groups US Markets for Diagnostic Electrocardiography Devices 2012 report includes unit, average selling price and revenue information, along with market drivers and limiters and competitive landscape for resting electrocardiographs (ECGs), stress ECG systems, ECG data management solutions, and Holter systems sold in the United States.
About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources Group company (www.DecisionResourcesGroup.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through multiclient market research, ongoing Marketrack™ projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.
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Posted by Sean Fenske, Editor-in-Chief, MDT