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Discovery Familia Dresses in Red for February

Mon, 02/06/2012 - 7:09am
The Associated Press

/FROM PR NEWSWIRE DALLAS 888-776-3971/

STK

IN HEA FAS

SU HSP WOM

TO BUSINESS, FAMILY, AND HEALTH EDITORS:

Discovery Familia Dresses in Red for February

MIAMI, Feb. 6, 2012 /PRNewswire/ -- This February, American Heart

Month, Discovery Familia joins this important cause by launching the

"Escucha tu Corazon" (Listen To Your Heart) initiative to raise

awareness and educate Hispanic women about heart disease, including

their risk factors. The national initiative includes special on air

programming, Public Service Announcements (PSAs), a microsite

specifically created to provide information on the subject, and a

special collaboration with the The Heart Truth@, a national campaign

for women about heart disease sponsored by the National Heart, Lung

and Blood Institute (NHLBI).

As part of the collaboration with The Heart Truth@ campaign, Discovery

Familia created PSAs that will feature Jeannette Torres-Alvarez, the

official ambassador for Discovery Familia. The PSAs include

information on risk factors such as being overweight and diabetes, and

ways to prevent heart disease. They will be broadcast during the

network's nighttime programming, beginning February 6.

"Heart disease is the primary cause of death among Latinas in the

United States. Any one of us could have a predisposition to heart

disease. That is why we need to become informed, get our medical

check-ups, be willing to change our lifestyles and always listen to

our hearts," stated Jeannette Torres-Alvarez, Discovery Familia's

ambassador.

As the network's ambassador and representing Hispanic women, Jeannette

has also been invited to participate in the The Heart Truth's Red

Dress Collection 2012 Fashion Show scheduled for February 8 at 7 PM ET

in New York City. This annual event during New York Fashion Week

brings together more than 20 celebrities walking the runway in

fashions created by some of America's top designers. The main aim is

to raise awareness of the ?1 killer of women and prompt women to take

action to lower their risk for heart disease. The event can be watched

live on the Discovery Familia website, www.discoveryfamilia.com.

Following through on its promise to provide Hispanic women in the

United States with information and shows expressly created to address

her needs, Discovery Familia will also broadcast special programming

during its "Sabados medicos" (Medical Saturdays) at 10 PM E/P every

Saturday during the month of February. Some of the medical specials to

be featured include: Cardiovascular Disease programs, (2/11); the

documentary The First Heart Transplant, (2/18) hosted by renowned

surgeon Dr. Mehmet Oz, which describes the first heart transplant done

in 1967; and new episodes of the series, Surgery Saved My Life,

(2/25).

The network has also created a microsite at www.discoveryfamilia.com,

which will provide women with helpful tools and specific information

on cardiovascular disease, prevention tips, facts, videos, as well as

a direct link to The Heart Truth@ campaign at www.hearttruth.gov.

About Discovery Familia

Part of Discovery Communications, Discovery Familia is the only

Spanish language network completely dedicated to the Hispanic mom and

what's important to her: her kids, her home and her well-being. With

insightful programming targeted to children aged 2-6, the network's

daily Discovery Kids block provides a safe, entertaining and

curriculum-based co-viewing experience that helps preschoolers get

ready for the real world. Each night, Discovery Familia is programmed

for mom, spanning relevant topics from cooking and home improvement,

to parenting and relationships, to beauty and health. With trusted

content, entertaining programs and unmatched quality, Discovery

Familia is a place that Hispanic moms and their children can call

"home".

About The HeartTruth@

The Heart Truth@is a national awareness campaign for women about heart

disease and is sponsored by the National Heart, Lung, and Blood

Institute (NHLBI), part of the National Institutes of Health, U.S.

Department of Health and Human Services (HHS). Through the campaign,

the NHLBI leads the nation in a landmark heart health awareness

movement that is being embraced by millions who share the common goal

of better heart health for all women. The centerpiece of The Heart

Truth@is the Red Dress, which was introduced as the national symbol

for women and heart disease awareness in 2002 by the NHLBI. The Red

Dress@ reminds women of the need to protect their heart health, and

inspires them to take action. @ The Heart Truth, its logo, and The Red

Dress are registered trademarks of HHS.

SOURCE Discovery Familia

-0- 02/06/2012

/CONTACT: Heidi Lazo, +1-305-255-4133, heidi@adcompr.com, or Angela D'Costa, +1-305-866-4944, angela@adcompr.com

/Web Site: http://www.discoveryfamilia.com

CO: Discovery Familia; The Heart Truth

ST: Florida

IN: HEA FAS

SU: HSP WOM

PRN

-- FL47542 --

0000 02/06/2012 15:30:00 EDT http://www.prnewswire.com

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