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OrthoAccel@ Technologies, Inc. Introduces Direct Sales Organization

Wed, 02/08/2012 - 5:45am
The Associated Press

/FROM PR NEWSWIRE DALLAS 888-776-3971/

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TO BUSINESS, HEALTH, AND MEDICAL EDITORS:

OrthoAccel@ Technologies, Inc. Introduces Direct Sales Organization

HOUSTON, Feb. 8, 2012 /PRNewswire/ -- OrthoAccel@ Technologies, Inc.

developers of the AcceleDentT System, a new device to accelerate

orthodontic treatment, announced this week that a direct sales

organization, including both field Territory Managers and inside

telephone representatives, has been hired and is effective

immediately.

AcceleDentT is a simple, removable appliance that an orthodontic

patient wears in the mouth for 20 minutes daily to accelerate

orthodontic tooth movement. The device was cleared by FDAfor use by

patients in the United States in November 2011. A Randomized,

Controlled Clinical Trialrecently conducted at the University of Texas

Health Science Center at San Antonio demonstrated, with statistical

significance, that tooth movement could be safely accelerated by 38%

to 50% during space closure and even more so during the alignment

phase. OrthoAccel@has been shipping AcceleDent outside of the United

States for nearly 2.5 years.

Dwight Schnaitter, Vice President of Sales at OrthoAccel@, commented

on the importance of a direct selling effort, "OrthoAccel has invested

in two university clinical studies to prove the efficacy and safety of

AcceleDent. The technical nature of the data requires a very

knowledgeable and experienced industry expert to effectively present

how our unique product safely shortens treatment time in the hands of

an orthodontic specialist. We have been very fortunate to hire a team

of talented people, all with long track records of industry success,

to carry our unique offering to the orthodontic specialty." The

field sales team includes eight Territory Managers, each bringing

significant experience and track record in the orthodontic industry.

Jenny Parker, based in California, is a former National Sales Manager

in the industry, who has also consistently managed a top 10% territory

for over 20 years. John Berry works out of the Michigan market and

recently grew an existing, competitive orthodontic territory to nearly

60% market share. David Solomon covers the Ohio market and

surrounding areas and successfully increased revenue in an orthodontic

territory by nearly 600% over an eight year period. Dave Ward, who

splits time over the Colorado and Arizona markets, brings previous Top

Sales Producer awards from four different organizations, all within

the orthodontic industry. Brett Kowald, based in the corporate Texas

market, was recently recognized as Territory Manager of the Year at a

top orthodontic company. Mike Knutson works out of Indianapolis and

has delivered a five-fold increase in territory revenue over a decade

and a half tenure within the orthodontic industry. Brian Monney

covers New York and the northeast and brings significant track record

across various sales and marketing functions, including multiple ?1

Sales Representative awards, from a well-known orthodontic company.

The team is also highlighted by the experience of Christopher Bodish

in a sales consulting capacity. Mr. Bodish brings 34 years of sales

experience and an extensive track record of notable accomplishments

within the orthodontic industry including top sales production,

significant growth, hiring and development of sales organizations, and

accolades ranging from Inner Circle Awards for Managers to Sales

Representative of the Year awards. Bodish remarked, "The combination

of solid medical science affords the clinician to make an evidence

based decision on accelerated tooth movement. This is the first time

I've witnessed such due diligence prior to a product launch. This

non- invasive patient participation promotes bone remodeling and

improves the quality of orthodontics. This is a great opportunity to

help the orthodontic community market their practices to children and

adults."

The first annual sales meeting and training session is scheduled for

the week of February 6, 2012 at the corporate headquarters in Houston,

Texas. David Solomon expressed his excitement about the potential for

this new technology, "This is a major step forward for orthodontic

practitioners. Doctors now have the ability to significantly shorten

treatment times while providing many clinical benefits to the patient

throughout the entire course of treatment." Jenny Parker added "It's

an exciting time for the orthodontic profession and the orthodontic

patient. The AcceleDent System answers one the patient's main

concerns, which is the length of treatment time. AcceleDent allows a

patient to participate in the answer by reducing overall treatment

time."

The sales organization is further supplemented by a two-person

telephone sales team to manage inbound and outbound calls. Jessica

Payne brings experience from the orthopedic medical device industry,

and Suzanne McKay brings relevant insight as a past orthodontic

assistant in two separate offices, as well as inside and outside sales

experience with multiple orthodontic companies.

OrthoAccel@ also announced plans to incorporate a user-friendly

"Territory Manager Finder" into its website for the convenience of

orthodontic offices. About OrthoAccel@ Technologies, Inc. Based in

Houston, Texas, OrthoAccel@ Technologies, Inc. is a privately owned

medical device company currently engaged in the development,

manufacturing, and marketing of products to enhance dental care and

orthodontic treatment. About the AcceleDentT System

AcceleDentTrepresents the first clinical approach to safely accelerate

orthodontic tooth movement via modulating bone biology. The device has

been studied clinically and applies gentle pulsing forces in

combination with standard orthodontics to move teeth faster through

accelerated bone remodeling. More information can be found at

www.acceledent.com and www.acceledent.co.uk/ or requested via

info@orthoaccel.com

SOURCE OrthoAccel Technologies, Inc.

-0- 02/08/2012

/CONTACT: Michael K. Lowe, CEO +1-832-631-1659, info@orthoaccel.com

/Web Site: http://www.acceledent.com

CO: OrthoAccel Technologies, Inc.

ST: Texas

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-- DA49012 --

0000 02/08/2012 15:23:00 EDT http://www.prnewswire.com

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