Seasoned Medical and Technology Marketing Executive Assumes Expanded Strategic Role
The MGIS Companies, Inc.
the nation's leading provider of insurance products and services
specifically for physicians, today announced the appointment of Mark
L. Dayton as vice president of marketing. Dayton heads up an expanded
strategic marketing and communications function for MGIS and its
"Our company's growth path required a significant expansion of the
role and level of sophistication of our marketing strategy and
execution," said Jeff Brunken, president of The MGIS Companies.
"Mark's years of success in medical and technology marketing both on
the client and agency sides will be a great asset in communicating the
unique value MGIS provides to physicians and physician groups."
Dayton was a founder and CEO of Best Practices Inc., an early pioneer
in the development of ambulatory EHR software for use on mobile
handheld devices. He served as assistant executive director for The
Forum on Personalized Healthcare, a consortium of leaders in the
DNA-based healthcare diagnostic and treatment industry, and spent a
number of years as a partner and consultant in healthcare and
technology marketing and consulting agencies. His technology
experience includes executive marketing positions with 3Com, Novell
and Key Labs. In addition, he served as vice president for Coltrin &
Associates, a New York City-based strategic PR and marketing agency.
In his expanded role, Dayton will oversee all strategic marketing and
communications activities for The MGIS Companies and its subsidiary
"These are challenging times for the general economy, but more
particularly for healthcare providers," Brunken said. "Mark's depth of
executive experience with a variety of companies over a span of years
will play an important role in our continued success in providing
physician groups with peace of mind regarding key risks they face
during increasingly uncertain times."
More information about MGIS can be found at
About MGISThe MGIS Companies, Inc. is the nation's leading provider of
insurance products and services specifically for physicians. For more
than 43 years the company has provided specialized group disability
insurance, medical-professional liability insurance, and practice
improvement ancillary products and services to more than 8,000
physician groups, 800,000 group members, and 135,000 physicians
nationwide. The MGIS group disability policies are backed by Sun Life
Financial, one of the largest and highest-rated insurance companies in
North America. The MGIS medical-professional liability insurance
policies are backed by Freedom Specialty Insurance Company, a
Nationwide@ Company, rated A+ (Superior) by A.M. Best. With a rich
tradition of service excellence, MGIS works exclusively through local
brokers and benefit advisors to provide the ultimate in personalized,
physician-focused insurance services.