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Miraculins Inc. (TSX VENTURE:MOM), a medical diagnostic company
focused on acquiring, developing and commercializing diagnostic tests
and risk assessment technologies for unmet clinical needs, and Pear
Healthcare Solutions Inc., a leading provider of in-pharmacy health
screening and education services, today announce an agreement that
will see the PreVu@ Non-Invasive Skin Cholesterol Point of Care (POC)
Test distributed to the Canadian retail pharmacy market.
Pear Healthcare Solutions will distribute the PreVu POC Test to
Canadian retail pharmacies and work with pharmacy partners to
establish coronary artery disease (CAD) screening programs using skin
cholesterol and other known risk factors for implementation in
pharmacy settings across the country. The PreVu POC Test contains two
components: the PreVu Handheld Spectrophotometer, which is used to
both guide the operator through the test and take the skin cholesterol
reading; and the Reagent Test Kit, comprised of reagent solution and
test consumables. The short-term focus of Pear Healthcare Solutions
will be to establish pilot testing locations for the testing programs.
Once a successful implementation model has been established, Pear will
be responsible for a broad national roll-out of the program at
pharmacy locations Canada-wide.
"Pear has pioneered a number of highly successful market introductions
and in-store risk assessment clinics at Canadian pharmacies," said
Mark Doyle, Vice President of Sales and Marketing for Pear Healthcare
Solutions Inc. "Based on our track record of past successes
implementing health assessment programs using innovative products, we
know that there is tremendous interest in public screening programs
utilizing novel, non-invasive technologies like PreVu.
"Leveraging our existing relationships with Canada's largest retail
pharmacy chains, we are confident in a strong response from our
customers to the introduction of the PreVu Non-Invasive Skin
Cholesterol Test," continued Doyle.
"Despite the risk information available to patients and caregivers
today, there are over 70,000 heart attacks in Canada each year,
resulting in over 16,000 deaths," stated Paul Moreau, Vice President,
Sales & Marketing for Miraculins Inc. "In less than five minutes, and
without discomfort, drawing blood or requiring fasting, PreVu can
identify Canadians with hidden, high levels of risk of CAD and impress
upon them as never before the importance of seeing their healthcare
professionals for a full evaluation of their heart disease risk
factors towards prevention of that first critical event.
"We are very pleased to be working with Pear Healthcare Solutions to
make the PreVu POC Test available to Canadian communities and families
through retail pharmacies," Moreau added. "Our agreement with Pear is
consistent with our stated strategy to partner with market leaders,
and as further evidenced by our recent partnership announcement with
The Stevens Company to reach the medical/clinical channel, we continue
to leverage relationships with exceptional companies towards making
PreVu available to at-risk Canadians who need it most."
About the PreVu Non-Invasive Skin Cholesterol Test
Skin cholesterol is the cholesterol that has been deposited and
diffused into tissue, as opposed to free circulating in the
bloodstream, and has been shown in clinical trials to be strongly
associated with significant CAD as measured by treadmill stress
testing, coronary angiography, coronary calcium and carotid artery
thickening. The PreVu POC Test is completely painless, non-invasive,
involves no blood draw or needles, requires no overnight fasting and
involves no handling of potentially hazardous biomaterials. It has
been developed to provide new and additive information about CAD risk
that is independent of traditional risk factors, such as blood
cholesterol, to help physicians more effectively assess their
patients' risk. The test is conducted in less than 5 minutes with
results being immediately available.
About Pear Healthcare Solutions
Pear Healthcare Solutions is a privately held company specializing in
the development and implementation of programs to address the evolving
needs of pharmacists in their expanding role of providing healthcare
and disease management services. Pear Healthcare Solutions offers a
number of innovative medical devices and professional education
programs that help pharmacies connect with their patients, improving
their health and wellness. Pear provides distribution, training and
support/education services. For more information visit
About Miraculins Inc.
Miraculins is a medical diagnostic development company focused on
acquiring, developing and commercializing non-invasive tests for unmet
clinical needs. The Company's PreVu test is a revolutionary new
coronary artery disease risk assessment technology that measures
cholesterol levels in a patient's skin non-invasively, painlessly and
without the need for fasting. The PreVu Non-Invasive Skin Cholesterol
Point of Care (POC) Test technology has been cleared for sale by
Health Canada and CE-Marked in the European Union. PreVu has
previously been successfully test marketed in North America on a
limited basis. Miraculins' additional programs include a research use
only ELISA kit for the detection of PSP94; and a suite of biomarkers
to aid in the early detection of the devastating disease of pregnancy
known as preeclampsia. The Company's preeclampsia program is being
advanced in partnership with Alere, Inc. (NYSE:ALR) (formerly known as
Inverness Medical Innovations), one of the world's largest diagnostic
companies.
Caution Regarding Forward-Looking Information
Certain statements contained in this press release constitute
forward-looking information within the meaning of applicable Canadian
provincial securities legislation (collectively, "forward-looking
statements"). These forward-looking statements relate to, among other
things, our objectives, goals, targets, strategies, intentions, plans,
beliefs, estimates and outlook, including, without limitation, our
anticipated future operating results, and can, in some cases, be
identified by the use of words such as "believe," "anticipate,"
"expect," "intend," "plan," "will," "may" and other similar
expressions. In addition, any statements that refer to expectations,
projections or other characterizations of future events or
circumstances are forward-looking statements.
These statements reflect management's current beliefs and are based on
information currently available to management. Certain material
factors or assumptions are applied in making forward-looking
statements, and actual results may differ materially from those
expressed or implied in such statements. Important factors that could
cause actual results to differ materially from these expectations
include, among other things: Miraculins' early stage of development,
lack of product revenues and history of operating losses,
uncertainties related to clinical trials and product development,
rapid technological change, uncertainties related to forecasts,
competition, potential product liability, additional financing
requirements and access to capital, unproven markets, supply of raw
materials, income tax matters, management of growth, partnerships for
development and commercialization of technology, effects of insurers'
willingness to pay for products, system failures, dependence on key
personnel, foreign currency risk, risks related to regulatory matters
and risks related to intellectual property and other risks detailed
from time to time in Miraculins' filings with Canadian securities
regulatory authorities, as well as Miraculins' ability to anticipate
and manage the risks associated with the foregoing. Additional
information about these factors and about the material factors or
assumptions underlying such forward-looking statements may be found in
the body of this news release. Miraculins cautions that the foregoing
list of important factors that may affect future results is not
exhaustive. When relying on Miraculins' forward-looking statements to
make decisions with respect to Miraculins investors and others should
carefully consider the foregoing factors and other uncertainties and
potential events.
These risks and uncertainties should be considered carefully and
prospective investors should not place undue reliance on the
forward-looking statements. Although the forward-looking statements
contained in this press release are based upon what management
believes to be reasonable assumptions, Miraculins cannot provide
assurance that actual results will be consistent with these
forward-looking statements. Miraculins undertakes no obligation to
update or revise any forward-looking statement.
PreVu@ is a registered trademark of Miraculins Inc. All Rights
Reserved. 2012.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.


