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Philips Healthcare expands India marketing reach with budget-friendly devices

Thu, 10/04/2012 - 1:50pm
Mass Device

Philips Healthcare's India division expands healthcare services to improve access to affordable healthcare in smaller towns.

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Philips Healthcare's (NYSE:PHG) India division plans to expand its marketing network and provide more affordable equipment to hospitals, the company said.

"We are looking at hospitals expanding into different Tier II and III cities where bed sizes are 50-200 to cater to the local population. We are targeting developing areas and offering affordable equipment for them that enable more patient throughput," Rekha Ranganathan, senior director and chief marketing strategy officer, said to Business Line.

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