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Wright takes down knee implant website amid Stryker accusations | MassDevice.com On Call

Fri, 10/19/2012 - 10:09pm
Mass Device

Wright Medical takes down its Get-A-Round-Knee.com website amid a lawsuit brought by rival orthopedic device maker Stryker.

MassDevice On Call

MASSDEVICE ON CALL — Orthopedic devices maker Wright Medical (NSDQ:WMGI) took down one of its knee implant marketing sites after rival device maker Stryker (NYSE:SYK) filed a lawsuit

Stryker claimed that Wright 's Get-A-Round-Knee.com infringed upon Stryker's GetARoundKnee.com, and that Wright was engaging in trademark infringement, unfair competition and other legal breeches by maintaining the site.

"Long after Stryker's campaign was in full swing, defendant Wright Medical Technology, Inc. registered the domain name GET-A-ROUND-KNEE.COM, all as part of an attempt to trade on the goodwill Stryker established with its unique campaign," according to the filed legal complaint.

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