The Medtronic Foundation Launches Its "Save a Life" Campaign with the Timberwolves' Ricky Rubio

Fri, 03/15/2013 - 1:26pm
Mass Device

The Medtronic Foundation's online "Save a Life at the Gym" campaign with Ricky Rubio will air on television.

Rising Timberwolves basketball star Ricky Rubio is the face of the Medtronic (NYSE:MDT) Foundation's new televised public service announcement, " The Heart Rescue Project."

This new campaign for sudden cardiac arrest (SCA), the leading cause of death among young athletes, debuted online last month. Now, the Medtronic Foundation is launching a televised version of Rubio's "save a life" training video.

The Medtronic Foundation sent the commercial out to more than 30 stations and cable networks across the U.S., Puerto Rico, Latin America and Spain, Rubio's native country.  The PSA will also air at a home Timberwolves games. 


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