An eBay for Medical Devices?

Thu, 04/18/2013 - 10:08am
Mass Device

Novation spinout Aptitude launches an online medical device marketplace for hospitals, aiming to streamline the sales process and amass data on medtech sales trends and market shares.

Novation aptitude

Is it a game-changer, or "game over" for the medical device industry's business model?

Aptitude LLC, an online marketplace aimed at streamlining the hospital purchasing process by connecting medical device suppliers with their counterparts in the hospital industry, is set to launch early next week.

The web portal, created as a wholly owned subsidiary of Irving, TX.-based group purchasing organization Novation, is billed as the "industry's first online direct contracting market."

"The way I would describe it is that Aptitude is very much like ebay, which provides a marketplace where buyers and sellers can come together," Aptitude vice president & general manager Troy Kirchenbauer told "You have pre-defined buyer and seller entities in the market and the market is infused with data that's provided by the participating hospitals."


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