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Study: Presence of sales reps influences coronary stent selection, price

Fri, 08/30/2013 - 1:43pm
Mass Device

The presence of a sales rep can increase the per-case price of stenting by as much as $230, according to a study in the American Heart Journal.

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A sales rep's visit could be worth as much as $230 per case in surgeons' use of coronary stents, according to a study in the American Heart Journal. The presence of a company sales rep in the cath lab increased the likelihood that surgeons would opt for drug-eluting over bare-metal stents, researchers said.

The study, aimed at understanding the impact and influence of sales reps in PCI cases, examined the selection of stents in 1,145 patients over a 12-month period from 2008-2009.

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