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CeQur CEO Jim Peterson discusses the motivation behind his mission to improve the lives of patients who suffer from Type II diabetes.

Diabetes: CeQur CEO Jim Peterson's personal mission to improve the standard of care

Most people are brought into the medical device industry because of a passion for a specific disease or a personal connection to a condition that's had an impact on his or her life.

For Jim Peterson, the CEO and founder of CeQur, that motivation was right inside his own house. His daughter was diagnosed with Type I diabetes at 3 years old.

"I lived diabetes through her for many years," Peterson told us about his daughter, who is now in her 20s.

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