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Ormco Corporation Unveils Its Strategy To Be The Market Leader In Digital Orthodontic Technology

Mon, 01/06/2014 - 9:00am
The Associated Press

Ormco, a leading manufacturer and provider of advanced orthodontic technology and services, unveiled its strategy today to be the market leader in digital orthodontics. Since 2010, the company has invested more than $50 million in digital orthodontics research and development and in 2014, it plans to increase the investments further. The added funding will accelerate the company's strategic initiative to complete the development of an end-to-end digital software solution-which fully integrates 3D digital scanning, diagnostics, outcome visualization, treatment planning, custom appliances and custom lab products-that will assist clinicians with driving treatment directly to their desired finish, with unparalleled efficiency and ease of use.

"To establish Ormco as the market leader in digital orthodontics, we have dedicated an unprecedented amount of resources to build a single, easy-to-use platform that will allow orthodontists to design and plan any case using an extensive variety of appliance options," said Ormco President Vicente Reynal.

With 110 globally filed patents in digital orthodontics, Ormco has plans to scale its digital business aggressively in 2014, building upon its current digital suite of fully integrated products, which in 2013 have grown in revenue by 121 percent in North America alone.

These digital solutions from Ormco include the new LythosT Digital Impression System, InsigniaT Advanced Smile DesignT, ClearguideT Express aligners, DigiCastT study models and custom lab appliances through Ormco|AOA Lab. Each product offering is designed to ensure more comfortable, better and faster patient outcomes, while simultaneously helping doctors streamline practice workflow.

With the introduction earlier this year of the Lythos Digital Impression System, Ormco filled a key component of the digital orthodontic workflow, replacing the traditional impression process with a fast and easy digital approach that has open connectivity with no usage fees. Lythos data integrates seamlessly with Ormco's digital suite of products, including DigiCast study models and the award winning Insignia Advanced Smile Design, an all-inclusive digital treatment solution that, on average, reduces treatment time by 37 percent (Weber, et. al., JCO 2013).

Beyond Ormco's digital platform expansion in 2014, the company has plans to introduce many more exciting high-tech advancements-designed to help orthodontists work easier and faster and consistently achieve excellent results for their patients. In the short term, Insignia will expand to incorporate all of the appliance types an orthodontist might need to treat any patient, including a wider selection of customized aligners, as well as self-ligating lingual, new aesthetic and traditional twin appliance options. Another future development will be the integration of Cone Beam 3D Dental Imaging systems. With Cone Beam 3D Dental Imaging, Ormco will provide doctors with more accurate root-based data in Insignia, simulated patient outcomes and advanced treatment planning with 3D ceph analysis, airway analysis and more. An expanding list of powerful tools and ease-of-use enhancements will follow.

Upon completion of this vision, Ormco's digital orthodontic system will be the first comprehensive package for 3D digital imaging records, 3D digital treatment planning, photo realistic outcome visualization, and fabrication of customized aligners and fixed and lab appliances to treat patients according to the doctor's pre-visualized plans. Ormco believes this unique system will be the first of its kind and will offer unprecedented convenience, control over cases and office efficiency, while allowing doctors more time than ever to focus on delivering the great smiles and the variety of treatment choices their patients demand.

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