American Medical Systems Launches STEP Patient Education Program in Europe
MINNETONKA, Minn., Jan. 17, 2011 /PRNewswire/ -- American Medical Systems® (AMS)  (Nasdaq: AMMD ), a leading provider of world-class devices and therapies for male and female pelvic health, today announced the launch of its Solutions to Educate Patients Program (STEP) in Europe. The program is designed to help healthcare providers better educate patients and the community about solutions for the treatment of erectile dysfunction (ED) and male stress urinary incontinence (SUI). AMS is the first company in Europe to launch such a program and provide these types of educational materials to patients suffering from ED and SUI.
The STEP toolkit provides a comprehensive, easy-to-use system that empowers healthcare providers with a wide range of in-office educational materials, patient outreach collateral, seminars and web resources to help guide and inspire men who suffer with ED and SUI to take action to restore their quality of life.
"Millions of men struggle every day with troublesome ED and incontinence symptoms that prevent them from fully enjoying time with their partners, family and friends," said Whitney Erickson, vice president and general manager for Men's Health at AMS. "Today's treatment options mean there's no reason anyone should suffer in silence. The tools provided in the STEP program can help men overcome feelings of embarrassment about their symptoms, empower them with information about the wide range of options available and help them find one that's right for their needs."
The STEP program puts all of the tools and templates hospitals need right at their fingertips, including:Office-based patient education material that can be used in the office, where patients feel most comfortable discussing these sensitive issues. ED and SUI brochures and posters provide insight in