Polar Partners with 'Shedding for the Wedding' Trainer and NGRâ„¢ President and CEO Jennifer Cohen
LAKE SUCCESS, N.Y., March 23, 2011 /PRNewswire/ -- Polar  (www.polarusa.com ), the leader in heart rate monitoring and fitness assessment technology, today announced a partnership with celebrity fitness trainer and health authority Jennifer Cohen . Polar selected Cohen, president and CEO of NGR™ / No Gym Required™  and trainer on "Shedding for the Wedding ," a new show on the CW network, as a spokesperson to help raise awareness around smart and effective training through the use of heart rate.
Cohen is recognized for her savvy, straight-talking approach and belief in a clean living lifestyle that forgoes the fads and focuses on long-term, sustainable results. Her training methodology and belief in heart rate training makes her the ideal voice for the Polar brand. She has appeared in a multitude of media outlets including The Today Show, Good Morning America, Glamour, Seventeen, Women's Health, Wall Street Journal, Los Angeles Times and more.
"We are thrilled to be working with such a high-spirited and knowledgeable trainer, who wholeheartedly believes in the benefits of heart rate training and Polar," said Jeff Padovan, president of Polar USA. "There are great synergies between Polar's brand and Jennifer Cohen's approach to training, which makes her an ideal choice for us as a spokesperson."
"I am honored to have been selected by Polar USA to help educate the public about the benefits of heart rate training," said Jennifer Cohen. "Polar products accurately track calorie burn, exercise intensity, average and max heart rate, duration of exercise, progress and much more. I have seen first-hand how Polar keeps people motivated