A robust, highly versatile label applicator can be optionally equipped to withstand direct water washdowns. The product, called the ALS 206, securely applies preprinted product ID labels in widths up to 6.4 in. to targeted items including cartons and boxes. It features die-cast, all-metal construction and a corrosion-resistant cabinet for reliable operation in demanding industrial environments. It can be upgraded to IP 65 electrical-enclosure standards.