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WOONSOCKET, R.I., Oct. 14 /PRNewswire/ -- CVS Caremark (NYSE: CVS) is presenting data at the Academy of Managed Care Pharmacy (AMCP) 2010 Educational Conference illustrating how innovative approaches to traditional plan designs can help clients reduce drug spend, improve generic dispensing rates (GDR) and minimize member disruption. The company is sharing results from three different client experiences that demonstrate how by adapting traditional plan design approaches such as step therapy and 90-day prescription mail pricing, plan sponsors see improved results while members experience minimal disruption.

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"PBMs have a variety of tools available to help clients reduce costs and increase GDR, however, because these approaches may require a change in member behavior and can be disruptive to the member experience, clients may hesitate to fully implement these plan designs," said Per Lofberg, head of CVS Caremark's pharmacy benefit management business.  "Our research shows that by adapting these traditional plan design elements to provide members with appealing options, increased flexibility and proactive communications we can minimize member disruption and increase the savings opportunity for clients."  

One of the CVS Caremark studies reviewed a new approach to driving a generics-first strategy focused on Proton Pump Inhibitors (PPIs).  This class of drugs reflected a significant pharmacy spend for an employer client and the clients' goals were to reduce prescription spend in this drug class, without compromising access or member satisfaction.  Rather than implementing a traditional plan design in which drugs in the class would be shifte

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