GLENDALE, Wis., Nov. 17, 2010 /PRNewswire/ -- Since early October hundreds of Danny Gokey fans have donated used eyeglasses and non-perishable food items at Wisconsin Vision stores throughout the state. In exchange for their donation, today those fans get to meet Gokey, the 19/RCA Nashville recording artist and 2009 American Idol finalist, when he shows up to contribute his own used pairs of eyeglasses at Wisconsin Vision's new Glendale location. Gokey's glasses will then be auctioned online to raise funds for a new program announced today by Wisconsin Vision and Sophia's Heart to provide free eye exams and glasses for children in need.
Wisconsin Vision will also present a $10,000 contribution to Gokey for Sophia's Heart, the non-profit organization Gokey founded in memory of his late wife Sophia to help mend and heal the hearts of children and families who have been touched by poverty, sickness, disease, broken families and broken dreams.
First Medical Relief Program Focuses on Vision Care The Clear Days Ahead program is the first medical relief program for Sophia's Heart. Each month Wisconsin Vision will auction several pairs of Gokey's eyeglasses for the non-profit. The funds will help pay for reduced-rate eye exams provided by Wisconsin Vision optometrists. The optical company will then donate the needed lenses, frames and fabrications valued at more than $200 per pair. The Milwaukee Teachers Education Association will help screen and refer children eligible for the free exams and eyewear.
"Danny and Wisconsin Vision share a strong sense of community values and during his last visit he expressed his desire to use his old glasses to help others," explains Darren Horndasch, Wisconsin Vision's president and CEO. "Our company has collected and donated thousands of pairs of eyeglasses to those who can't afford them. We're excited to involve our employees, customers and partners, and use our relationship with Danny to help further su