SKILLMAN, N.J., Feb. 25, 2011 /PRNewswire/ -- ConvaTec, a world-leading developer and marketer of innovative medical technologies for community and hospital care, today announced the introduction of a new national campaign to help reduce the risk of pressure ulcers in hospital and post-acute care settings. The new campaign is a result of feedback and collaboration with nurses and clinicians who use skin care products to help prevent pressure ulcers. The campaign recommends three simple steps for using ConvaTec skin care products within a protocol of care to reduce the risk of pressure ulcers.
The ConvaTec 1-2-3 campaign to help reduce the risk of pressure ulcers standardizes products which support the proprietary ConvaTec Solutions® Algorithm for Prevention and strategies to cleanse, moisturize and protect skin. The campaign, which leverages an easy-to-identify 1-2-3 numbering system on ConvaTec skin care products, and is positioned for use by hospitals and other healthcare facilities across the U.S., will be shared with clinicians at the National Pressure Ulcer Advisory Panel 12th Biennial Conference in Las Vegas.
"Our research shows that efforts to cleanse, moisturize and protect skin could have a significant and positive impact on reducing the risk of pressure ulcers for millions of patients each year," said Thierry Poirot, Vice President, Medical Affairs, North America and Asia Pacific. "The use of the Solutions® Algorithm for Prevention, including the ConvaTec 1-2-3 skin care products and a protocol of care resulted in a 90 percent reduction of hospital-acquired skin breakdown in an acute facility (1) and an 87 percent reduction of pressure ulcers in a long-term care facility." (2)
Pressure ulcers, also known as decubitus ulcers, are skin lesions associated with pressure, friction, moisture, and other factors. They can affect any area of skin and are especially common on the sacral area of the lower back, heels, and other are