NEW YORK, March 21, 2011 /PRNewswire/ -- NeuroFocus unveiled the first dry, wireless headset designed to capture brainwave activity across the full brain today at the 75th Annual Advertising Research Foundation conference being held at the Marriott Marquis in New York. Developed over the last three years, Mynd™ combines medical-grade technology with mobility, leapfrogging current neurological testing methods. For the first time, market researchers will be able to capture the highest quality data on consumers' deep subconscious responses in real time wirelessly, revolutionizing mobile in-store market research and media consumption at home. NeuroFocus has also commenced building the world's first full-brain home panels in addition to its labs. The European Tools for Brain-Computer Interaction consortium (TOBI) will utilize Mynd as their core platform to develop practical, medical-grade technology that will improve the quality of life for people with neurological disabilities. NeuroFocus is offering the opportunity to demo Mynd at Booth #514 at the conference.
"While developing Mynd, we focused on achieving medical-grade scientific precision along with extraordinary ease of use and aesthetics. This neuromarketing breakthrough provides new opportunities for our clients to gain critical knowledge and insights into how consumers perceive their brands, products, packaging, in-store marketing, and advertising at the deep subconscious level in real time," said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "We are also delighted that TOBI has embraced our approach by adopting our wireless headset for their research in patients with devastating neurological disorders such as spinal cord damage and stroke," continued Dr. Pradeep.
By gaining mobility without sacrificing medical-