BERLIN, May 16, 2011 /PRNewswire/ -- Siemens Healthcare Diagnostics is showcasing a broad spectrum of its clinical diagnostics portfolio, including a focus on scalable lab automation solutions, at the IFCC (International Federation of Clinical Chemistry and Laboratory Medicine) WorldLab 2011 in Berlin, Germany, May 16 – May 18, 2011 (Booth #14-01). The exhibit – themed "Innovation. Powered by You." – reflects how Siemens (NYSE: SI) puts the power of innovation in its customers' hands and features an in-depth display of customizable workflow options, breakthrough systems and assays, next-generation diagnostic IT products, and new customer care solutions.
To help create a unique hands-on experience for customers, interactive touch screens are "connected" to an automation track and showcase valuable information about Siemens' performance-driven systems and comprehensive assay menu. Siemens experts are on hand to provide visitors with a customized learning tour tailored to their specific interests.
"At Siemens, innovation is our passion. It drives our advances in developing diagnostics solutions that will maximize our customers' operational efficiency and help them achieve their business goals," said Michael Reitermann, CEO, Siemens Healthcare Diagnostics. "This year's IFCC-WorldLab gives us an excellent platform to showcase our ideas, new products, and personalized services in an exciting way."
Flexible Automation Solutions
Siemens is utilizing IFCC-WorldLab to reinforce its strength in laboratory automation. Through dedicated touch screens, visitors can learn more about ADVIA® LabCell®, ADVIA® WorkCell® and StreamLAB® automation solutions. These systems deliver a wide range of throughput and