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Health insurer WellPoint Inc. has appointed PepsiCo Inc. executive Robert L. Dixon Jr. as a board member.

Dixon is PepsiCo's senior vice president and chief information officer.

"His extensive experience in the information technology and consumer products industries will bring valuable insight to our board, especially as we continue to engage more directly with health care consumers," WellPoint Chair, President and CEO Angela Braly said in a statement Thursday.

WellPoint, in Indianapolis, runs Blue Cross Blue Shield plans in 14 states and is the nation's largest health insurer by enrollment.

Shares of WellPoint dropped 22 cents to $78.99 in afternoon trading.

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