NEW YORK, July 19, 2011 /PRNewswire/ -- Cookstr, the world's #1 collection of cookbook recipes available online, today launches its first original offering of curated recipe content exclusively on Apple's iBookstore. Created as a model for Cookstr's collaboration with book publishers, the company's iBookstore offering includes curated sets of 10 recipes ($0.99), 50 recipes ($3.99) and 250 recipes ($9.99) that invite readers to choose between whole books or shorter form sets and chapters, to build their own a la carte cookbook and recipe libraries.
Cookstr is honored to present award-winning chef and cookbook author Rozanne Gold's The 1-2-3 Collection as its premier offering. The 1-2-3 Collection is now available at www.itunes.com/rozannegold for purchase and download on Apple's iBookstore, available via the free iBooks App for iPad, iPhone and iPod touch, or at www.itunes.com/ibookstore.
Fifteen years ago, Gold started a revolution around the idea of simplicity in cooking. Today, her dynamic three-ingredient recipes are breaking new ground in a format designed for in-kitchen use. Each recipe is 140 words or less and can be viewed on a single screen, with mouthwatering images and brand new notes by Gold that flow beautifully on the iPad's stunning display. Gold's The 1-2-3 Collection is also the first digital cookbook to incorporate Cookstr's proprietary search standards and technology, currently used by a growing number of America's leading media, consumer and healthcare brands.
"We believe this platform has the potential to benefit publishers and home cooks alike," said Cookstr CEO Art Chang. "We are using technology to enable publishers to sell a wide variety of books and booklets created from the best recipes in their catalogs and upcoming books. Cookstr believes you can maintain the highest stand