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LOUISVILLE, Ky., July 20, 2011 /PRNewswire/ -- BellaNovus Development Company LLC, a medical design and manufacturing company, today announced its launch of the Ouchless™ Needle Collection. The devices provide doctors and other clinicians an innovative alternative to numbing creams and ice currently used to minimize localized pain resulting from cosmetic injectables, such as Botox® and dermal fillers. Offered in three models, Ouchless™ Needle is a disposable syringe-attachable dispenser that delivers an instant topical refrigerant to the skin just prior to needle insertion.

(Photo: http://photos.prnewswire.com/prnh/20110720/CL38105 )

The popularity of minimally-invasive cosmetic procedures has been steadily rising, with Botulinum Toxin Type A and soft tissue filler procedures seeing a 584% and 172% increase, respectively, during the past decade, according to the American Society of Plastic Surgeons. Developed by aesthetic plastic surgery innovator Dr. Marc J. Salzman, MD, FACS, the Ouchless™ Needle Collection eliminates waiting time, works to instantly reduce the pain associated with having injections, minimizes post-injection numbness, swelling and bruising, and provides patients a far superior wrinkle treatment experience.  While numbing creams can take up to 40 minutes to work and may cause face discoloration, the Ouchless™ Needle delivers a short spray of FDA-compliant blend of vapocoolant onto the skin before the skin is pierced. The vapocoolant spray immediately refrigerates the skin, thereby reducing the feeling of needle penetration and making the injection more comfortable.

"I hated to see how painful it was for patients to receive dermal fillers or neurotoxin injections," commented Salzman. "Leading to today's launch, the early response we've received from both patients and doctors for Ouchless™ Needle has been remarkable. With

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