LOVELAND, Colo., Aug. 18, 2011 /PRNewswire/ -- Heska Corporation (NASDAQ: HSKA, "Heska" or the "Company"), a provider of advanced veterinary diagnostic and other specialty veterinary products, today announced that it has retained Hayden IR, a national, New York-based investor relations consulting firm, to develop an investor relations program to raise its visibility and strengthen its relationships with the investment community.


"Over the last year, Heska has solidified its financial position, improving its balance sheet and setting the stage for improved operating performance," commented Robert Grieve, Heska's Chairman and CEO.  "We are now focused on further enhancing our product offering, with one new product launched in 2011, plans for one more this year and up to four in 2012.  Accordingly, we believed it was an appropriate time to retain a national investor relations firm to help us target an expanding investor audience and ensure we are communicating effectively with Wall Street.  We look forward to working with the team of professionals at Hayden IR to execute this important goal."

With offices in New York, Phoenix, Minneapolis and San Diego, Hayden IR provides a comprehensive range of investor relations services to a growing list of clients.  For more than a decade, Hayden IR has been a recognized leader in driving market recognition and creating sustainable competitive advantages for more than 100 micro- and small-cap companies.  Hayden delivers expertise and professionalism in such areas as investor management, relationship building, awareness campaigns, online presence and corporate identity.

Brett Maas, Hayden IR's Managing Partner, added, "Heska represents an intriguing opportunity, with a st