TORONTO--(BUSINESS WIRE)--According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, the obstetrics/gynecology (OB/GYN) ultrasound system segment of the overall womens health imaging system market in the United States will be fueled by the uptake of midrange ultrasound systems, including compact systems. Such systems are relatively affordable and will be adopted among budget-conscious non-hospital facilities, boosting overall ultrasound system unit sales.

In 2011, the US OB/GYN ultrasound market was valued at nearly $225 million, and will grow to $260 million by 2016. Demand for ultrasound systems is largely driven by a rising volume of fetal imaging procedures. The average number of ultrasounds per pregnancy has increased from 1.5 in the 1990s to 2.7 in 2006.

Growth of unit sales for high-end ultrasound systems will decline through 2016, as a result of competition from midrange ultrasound systems. Technological improvements have narrowed the gap between compact systems and larger high-end systems. Cheaper and smaller, midrange systems are increasingly used in crowded environments such as labor and delivery wards and emergency departments.

The OB/GYN ultrasound system market comprises both multimodality and ultrasound-only vendors. Multimodality vendors such as GE Healthcare, Philips Healthcare and Siemens Healthcare are the largest players in this mature market, with GE Healthcare alone having a share of over 40 percent.

"Despite the dominance of a few large players, there is still room for companies to enter this market, particularly with portable systems, where physicians have not yet established firm preferences," said MRG Senior Analyst Isuru Silva. "Samsung Medison is an ultrasound-only vendor that has excelled through continual product innovation, with a particular focus on improving 3-D ultrasound imaging. Esaoate North America, while currently a smaller player, is a leader in providing ultrasound imaging education programs to both physicians and technicians, which will increase its visibility in the market."

Millennium Research Groups US Markets for Womens Health Imaging Systems 2012 report includes procedure, unit, average selling price and revenue information, along with market drivers and limiters and competitive landscape for breast imaging systems, breast imaging computer-aided detection (CAD) software, obstetrics/gynecology (OB/GYN) ultrasound systems and bone densitometry systems in the United States.

About Millennium Research Group

Millennium Research Group (, a Decision Resources Group company (, is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through multiclient market research, ongoing Marketrackā„¢ projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.

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