MINNEAPOLIS--(BUSINESS WIRE)--Starkey Laboratories, Inc., one of the worlds leading hearing technology companies, is excited to announce that it has been named an International CES Innovations 2012 Design and Engineering Awards Honoree for its AMP™ hearing aid. This is the fourth consecutive year Starkey has been an Honoree – having won for SoundLens™, S Series™ with Sweep™ Technology and Z?n™ previously. The CES is the preeminent trade association promoting growth in the consumer technology industry.

AMP is the hearing aid for people who are not ready to wear a hearing aid. Many are reluctant to consider hearing aids because they do not want to be seen wearing one or have outdated perceptions of how they sound, but Starkeys AMP addresses these concerns. AMP is invisible in most ears, more affordable and is designed to sound great. Additionally, AMPs programming method makes fitting so efficient that patients can walk out the door wearing an AMP in a single visit.

"We are thrilled to be the recipient of an International CES Innovations 2012 Design and Engineering Award," said Jerry Ruzicka, President of Starkey. "We are proud to offer AMP as an option to move people toward getting hearing help faster."

The International CES, which is sponsored, produced and managed by the Consumer Electronics Association, is the worlds largest consumer electronics trade show. The 2012 International CES will be held Jan. 10-13, 2012 in Las Vegas.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities
  • The products intended use/function and user value
  • Unique/novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace

For more information on the CES Innovations 2012 Design and Engineering Awards visit

About Starkey®

Starkey Laboratories, Inc. is a privately held, global hearing technology company headquartered in Eden Prairie, Minn. The company is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey currently employs more than 3,500 people, operates 21 facilities and conducts business in more than 100 markets worldwide. For more information, visit