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TO ENTERTAINMENT, FASHION, HEALTH, AND NATIONAL EDITORS:
Diet Coke@ and Minka Kelly Celebrate The Heart Truth@ With Lucky Fans
ATLANTA, Feb. 6, 2012 /PRNewswire/ -- "Showing a little heart" never
goes out of style. That's why actress Minka Kelly and iconic fashion
designer Diane von Furstenberg are teaming up with Diet Coke and the
National Heart, Lung, and Blood Institute's (NHLBI) The Heart
Truth@campaign. The goal: to raise awareness of women's heart health
educational programs. Five lucky Diet Coke fans will join these women
for the star-studded Red Dress Collection Fashion Show on February 8,
which kicks-off New York Fashion Week.
To view the multimedia assets associated with this release, please
This year marks the fifth year Diet Coke will play an active role in
The Heart Truth@campaign. Diet Coke is taking its efforts online, on
packaging and on the runway to call attention to women's heart health
educational programs. Minka Kelly will join Diet Coke and walk the Red
Dress runway in a custom Diane von Furstenberg dress.
Diet Coke fans walked their own virtual runway by using their social
networks to "show their hearts" for the cause and entering to win a
chance to attend the annual Red Dress Collection Fashion Show. Using
the hashtag "?ShowYourHeart," people shared photos of themselves
wearing red via Twitter, Tumblr and Instagram. The entries were
judged, and the five best photos were selected. Minka Kelly then
judged the five winning photos to choose one grand prize winner, who
received a shopping spree with a style expert. All five winners will
be attending this week's event.
"I loved the creativity the winners showed in their photos, and now I
can't wait to show off Ms. von Furstenberg's creation and raise
awareness at the Red Dress Collection Fashion Show," said Minka Kelly.
"Heart health is important for women of every age, and it's up to each
of us to help spread the word to the women we love."
In addition to the dress Minka Kelly will be wearing in the Fashion
Show, Diane von Furstenberg created a limited-edition collection of
Diet Coke aluminum bottles featuring her iconic prints. The bottles
will be sold in select Diane von Furstenberg stores in New York and on
DVF.com during the month of February. Proceeds from the bottle sales
will benefit the Foundation for the National Institutes of Health
(FNIH), in support of The Heart Truth@ and women's heart health
research and educational programs.
The Heart Truth @ supporters can also help raise funds for the cause
by "donating a tweet." For each person who re-tweets Diet Coke's The
Heart Truth@post on February 8, Diet Coke will donate $1 to the FNIH,
up to $100,000.
Throughout the month of February, Diet Coke drinkers also will be
treated to special packaging featuring the now familiar stick figure
painting a large, red heart. Additionally, more than six billion
packages of Diet Coke will feature The Heart Truth@ logo throughout
"For five years, Diet Coke has been a passionate supporter of The
Heart Truth@ and its efforts to raise awareness about the importance
of heart health," said William White, Brand Director, Diet Coke North
America. "While we've shared this vital message with millions of
people through our partnership with the NHLBI, we'll reach even more
this year with creative online programs, in-store activations and
Through successful heart health educational programs and with the
support of scores of people dedicated to the cause, including Diet
Coke fans, awareness of heart disease among women has nearly doubled
in the last 12 years. More than half (54 of women recognize that
heart disease is the leading cause of death for women in the United
States, up from 30 percent in 1997.*
Promotions and Advertising
Diet Coke is activating national heart health programs with key retail
and restaurant customers across the nation, including SUBWAY@
Restaurants. Together with Diet Coke, SUBWAY@ will donate $50,000
toward heart health education and research programs. SUBWAY@ fans can
also help trigger an additional $50,000 for the cause. For every fan
who uploads their own photo using the hashtag "?SUBWAYHeartTruth" from
now until February 29, a $1 donation will be made to the FNIH, up to
$50,000. The SUBWAY@restaurant chain, is ranked "number one" by
consumers in the Zagat@ Fast Food Survey in the "Healthy Options"
category and their FRESH FIT@ menu options include sandwiches and
salads containing 6 grams of fat or less and "better for you" sides
and drinks, such as yogurt, apple slices, low-fat milk, bottled water
and sparkling beverages.
The Heart Truth @ is also supported by advertising and digital
initiatives. Diet Coke's support of The Heart Truth@ is another
expression of Coca-Cola's Live Positively commitment to encourage
active, healthy lifestyles in the lives of people and communities.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, the world's most valuable brand, our
Company's portfolio features 15 billion dollar brands including Diet
Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute
Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a
rate of 1.7 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among
the world's top 10 private employers with more than 700,000 system
employees. For more information, please visit
www.thecoca-colacompany.com or follow us on Twitter at
The Heart Truth@ Campaign
The Heart Truth @ is a national awareness campaign for women about
heart disease and is sponsored by the National Heart, Lung, and Blood
Institute (NHLBI), part of the National Institutes of Health, U.S.
Department of Health and Human Services. Through the campaign, the
NHLBI leads the nation in a landmark heart health awareness movement
that is being embraced by millions who share the common goal of better
heart health for all women.
The centerpiece of The Heart Truth@ is the Red Dress, which was
introduced as the national symbol for women and heart disease
awareness in 2002 by the NHLBI. The Red Dress@ reminds women of the
need to protect their heart health, and inspires them to take action.
To learn more, visit www.hearttruth.gov.
@ The Heart Truth, its logo, and The Red Dress are registered
trademarks of HHS.
National Wear Red Day is a registered trademark of HHS and the
American Heart Association. Participation by Diet Coke does not imply
endorsement by HHS/NIH/NHLBI.
* Source: Circulation: Cardiovascular Quality and Outcomes, the
journal of the American Heart Association, February 2010.
SOURCE Diet Coke
/CONTACT: Susan Stribling, +1-404-676-4120, email@example.com
/Web Site: http://www.thecoca-colacompany.com
CO: Diet Coke; The Heart Truth Campaign; National Heart, Lung, and Blood Institute's (NHLBI)
ST: New York
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