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TO BUSINESS, FOOD, HEALTH, AND MEDICAL EDITORS:

Jenny Craig Supports American Heart Association's My Heart. My Life.T

Initiative With Mariah Carey

CARLSBAD, Calif., Feb. 8, 2012 /PRNewswire/ -- Jenny Craig, one of the

world's leading authorities on weight management, announced today its

support of the American Heart Association's My Heart. My Life. healthy

living initiative by launching a multi-faceted program entitled My

Heart. My Life. My Jenny with global superstar Mariah Carey,

best-selling female artist of all time, in the month of February

during American Heart Month.

Most people don't realize that weight impacts their heart health and

maintaining a healthy weight can positively impact risk factors

including, blood pressure and cholesterol management, blood sugar

levels, and BMI. Current research shows that less than 1 percent of

Americans are in "ideal heart health." Jenny is supporting the

American Heart Association's mission to improve the cardiovascular

health of all Americans by 20 percent by 2020.

Therefore, in collaboration with the American Heart Association,

Jenny's My Heart. My Life. My Jenny initiative is focused on educating

the public regarding the significant health risks associated with

weight-related diseases, including heart disease and stroke. Through

marketing campaigns, PSAs, community programs, education and online

activations, the brand will encourage the public to eat better, move

more and live a healthier life.

One way that Jenny will lead the charge is through supporting nearly

350 American Heart Association Heart Walks throughout 2012, including

onsite sponsorship activation in 15 major markets. Through engagement

with its 567 U.S. centres, Jenny will bring its simple, clinically

proven approach to weight loss to motivate the public to participate

in Heart Walks throughout the country with free training plans at

www.jennycraig.com. On site at 15 different Heart Walks, Jenny will

have consultants on-hand, offer fun activities, healthy recipes and

sampling of healthy snacks, and occasionally, appearances by

additional brand ambassadors Valerie Bertinelli, Nicole Sullivan and

Ross Mathews. The brand will also promote the American Heart

Association's Life's Simple 7T goals and the My Life CheckT assessment

onsite which is a simple questionnaire that evaluates your heart

health and potential risk for heart disease.

Jenny Brand Ambassador Mariah Carey, who lost 30 pounds* on Jenny

following the birth of her twins is passionate about Jenny's

relationship with the American Heart Association, and feels like it

was a match made in heaven. Carey will film and produce a new PSA for

the American Heart Association that will debut in February.

"I'm so honored to be a part of this. It's more than just about

losing weight-it's about raising consciousness. I was very surprised

to learn that every 34 seconds someone has a heart attack, but it

doesn't have to be this way. By living just a little healthier, you

can make a difference," said Carey.

The Heart Walk is the American Heart Association's premiere event that

brings communities together to raise funds and celebrate progress in

the fight against this country's No. 1 and No. 4 killers, heart

diseases and stroke. This year, more than one million walkers will

participate in nearly 350 events.

"Jenny is more committed than ever to combating the obesity epidemic,

and with it the overwhelming health issues caused by weight-related

diseases," said Dana Fiser, Global CEO of Jenny. "And that's why our

relationship with the American Heart Association and involvement in

the My Heart. My Life. healthy living initiative and their Heart Walks

is such a perfect fit. It is our hope that our lead in this effort

inspires people everywhere to get healthier and reduce their risk for

heart disease and stroke."

Also in support of American Heart Month, Jenny will go red for the

entire month of February. This means Jenny's signature blue logo will

live in red on its website, print and digital properties, reminding

everyone of the importance of living a healthy life for a healthy

heart.

Jenny will host onsite activation in the following Heart Walk cities,

featuring participation in select markets by a number of its celebrity

Brand Ambassadors:

New York City, NY - May 31, 2012 Denver, CO - June 2, 2012

Dallas, TX - September 8, 2012 San Diego, CA - September 15, 2012

Boston, MA - September 15, 2012 Chicago, IL - September 21

Atlanta, GA - September 22, 2012 Los Angeles, CA - September 29, 2012

Miami, FL - October 2012 Nashville, TN - October 2012

Pittsburgh, PA - October 2012 Puget Sound, WA - October 20, 2012

Houston, TX - November 3, 2012 Philadelphia - November 10, 2012

Washington, DC - November 10, 2012

*American Heart Association Cardiovascular Health Consumer Survey.

American Heart Association. November 2009. **Jenny Craig clients, on

average, lose 1-2 pounds per week.

About Jenny

With Jenny what you see is what you get - and that's a commitment to

healthy, happy success. We're here for you, not for us, and we're

here every inch of the way.

Jenny's program is designed to help you manage your weight by creating

a healthy relationship with food, building a fun, active lifestyle and

developing a balanced approach to living. Our mantra is: Eat Well.

Move More. Live Life.

With Jenny's one-on-one consultation paired with its clinically

proven, healthy lifestyle plan, you can't go wrong. Jenny's

nutritionists work with food scientists to create more than 80

delicious Jenny's CuisineT menu items. No counting calories, weighing

food or measuring portions. Losing weight doesn't have to be a

struggle. Jenny makes it fun. Jenny's program is also available

in-centre and our at-home program, Jenny At Home for easy access,

whenever, wherever!

Jenny Craig, based in Carlsbad, CA, is one of the world's largest

weight management companies, with more than 700 company-owned and

franchised Centres in the United States, France, United Kingdom,

Canada, Australia, New Zealand and Puerto Rico.

About Mariah Carey

Mariah Carey is the biggest selling female artist of all time, selling

more than 200 million records worldwide. Carey has more ?1 singles

than any solo artist in history, and rivals the Beatles' all-time

record of 20 ?1 singles.

An accomplished actress as well, Carey appeared as a social worker in

Precious, the 2009 movie adaptation of the 1996 novel "Push" by

Sapphire. The film won several awards, including two Academy Awards,

five Independent Spirit Awards, and one Golden Globe. Carey works

with a number of charities, including Camp Mariah - The Fresh Air

Fund, the Save the Music Foundation, Make-a-Wish Foundation, World

Hunger Relief, and the Elton John Aids Foundation, among many others.

About the American Heart Association

The American Heart Association is devoted to saving people from heart

disease and stroke - America's No. 1 and No. 4 killers. We team with

millions of volunteers to fund innovative research, fight for stronger

public health policies, and provide lifesaving tools and information

to prevent and treat these diseases. The Dallas-based association is

the nation's oldest and largest voluntary organization dedicated to

fighting heart disease and stroke. To learn more or to get involved,

call 1-800-AHA-USA1, visit heart.org or call any of our offices around

the country.

For More Information

My Life Check: www.mylifecheck.org

SOURCE Jenny Craig

-0- 02/08/2012

/CONTACT: Kristi Roehm, Sr. Director of PR & Media, Jenny Craig, +1-760-696-4160, kroehm@jennycraig.com; or Sarah Knutson, PMK-BNC, +1-310-854-3257, sarah.knutson@pmkbnc.com

/Web Site: http://www.jennycraig.com

CO: Jenny Craig; American Heart Association

ST: California

IN: HEA SPM ENT MUS

SU: PDT

PRN

-- LA50091 --

0000 02/08/2012 18:45:17 EDT http://www.prnewswire.com

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