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/FROM PR NEWSWIRE DALLAS 888-776-3971/ [STK] [IN] SSE SPT HEA [SU] MAV -- WITH PHOTO -- TO BUSINESS, HEALTH, AND SPORTS EDITORS: ProfNet Sources Available on 2012 Summer Olympics, Maurice Sendak, Weight Loss, More Also in This Edition: Jobs for Writers and Media Industry Blog Posts ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you'll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

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Submit a free ProfNet query Search the ProfNet Connect experts database EXPERT ALERTS -- Maurice Sendak: The Lasting Influence of His Work -- Two Critical Questions to Ask Your Weight-Loss Counselor Coach or Therapist -- The Weight of Our Nation: Obesity as Our Nation's Complex Health Issue EXPERT ROUNDUP: 2012 SUMMER OLYMPICS MEDIA JOBS -- Copy Editor - NYC -- Executive Editor - NYC -- Investigative Reporter - Miramar, Fla.

-- News Reporter - Atchison, Kan.

-- Editorial Assistant - Morehead City, N.C.

OTHER NEWS & RESOURCES -- How to Write a Book Proposal -- Grammar Hammer: Two No-Hitters [Baseball and Brackets] -- Tool Spotlight: WikiTrust ******************** EXPERT ALERTS Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at http://bit.ly/pncalerts Maurice Sendak: The Lasting Influence of His Work Janice Del Negro (Photo:  http://photos.prnewswire.com/prnh/20120127/NY43164-a ) Assistant Professor of Library and Information Science Dominican University in River Forest, Ill. Del Negro is available to provide expert commentary on the works and impact of author/illustrator Maurice Sendak: "Sendak's subversive, fantastic and often funny adventures have had a lasting influence on such children's authors as Lemony Snicket, J.K. Rowling and Suzanne Collins. His 'Where the Wild Things Are' broke through the relatively benign tradition of postwar American children's literature, taking characters and readers on psychic journeys previously unexplored in children's literature and paving the way for the likes of 'Harry Potter' and 'The Hunger Games.'" Del Negro, who has presented programs on Sendak for public libraries, is a specialist in youth library services and is the author of children's books, including "Passion and Poison: Tales of Shape-Shifters," "Ghosts," and "Spirited Women and Willa and the Wind." Profile: http://www.profnetconnect.com/janice_del_negro News Contact: Jessica Mackinnon, jmack@dom.edu or +1-708-524-6289 Two Critical Questions to Ask Your Weight-Loss Counselor Coach or Therapist Kelly Burris, Ph.D. (Photo: http://photos.prnewswire.com/prnh/20120316/NY71743 ) CEO Burris Institute "No adult has ever told me, 'Gee, I did not realize eating an entire cheesecake was going to make me fat!' When eating becomes an emotionally driven behavior, one needs to go beyond trying a new diet, and the use of a good counselor coach or therapist is imperative. The two questions one needs to ask their counselor coach or therapist are: 1) What determines human behavior? 2) What is the first thing you will do to help me? The answer to the first question is a simply one-word answer. If the first question is answered concisely, then the answer to the second question would establish a baseline of your emotional state, which would enable you to feel and see the improvements you are making. This will correlate with one's weight-loss goals." Burris is the author of nine books on human behavior, developer of the evidence-based Subconscious Restructuring (SR) process and CEO at Burris Institute. Burris Institute certifies SR counselors and coaches in the evidence-based SR process. Bio: http://www.burrisconnect.com/user/kelly-burris-phd Profile: http://www.profnetconnect.com/burris-institute Expert Contact: K@KellyBurris.com The Weight of Our Nation: Obesity as Our Nation's Complex Health Issue Dr. Pam Peeke Best-Selling Author and Chief Medical Correspondent for Discovery Health TV Peeke can offer expert opinion about HBO's "The Weight of the Nation" documentary: "This documentary touches on a very serious problem our nation is facing. There are so many positive solutions that can come from it if we collectively focus on what each sector can do, without pointing fingers or working against one another." Peeke, an internationally recognized nutrition and health expert, can help readers understand obesity, one of our nation's most complex health issues. She can also discuss sensible solutions. Peeke is the chief medical correspondent for Discovery Health TV and the author of best-sellers "Fit to Live," "Fight Fat After Forty" and "Body for Life for Women." She's also the brains behind Everyday Fitness with Dr. Pam Peeke, a multimedia healthy lifestyle program on WebMD.com. She is a spokeswoman for the American College of Sports Medicine's global initiative "Exercise Is Medicine," and advises many food and beverage companies, like The Coca-Cola Company, on nutrition.

News Contact: Kamari Guthrie, +1-212-229-8480 ******************** EXPERT ROUNDUP: 2012 SUMMER OLYMPICS (11 experts) Following is a list of experts who can discuss various aspects of the 2012 Summer Olympics in London. Photos of some of the following experts are available on ProfNet Connect. You can view them here: http://bit.ly/KtstGw Christian Birk Co-Founder Endomondo Birk can discuss the use of technology by the Olympic Games to engage audiences: "Obviously, the Olympic Games remain one of the most prestigious worldwide sporting events. But to maintain that importance for the next generation, organizers must be aware of the changing landscape in regard to connecting with and exciting younger audiences. To better relate with such fans in this modern age, the International Olympic Committee (IOC) needs to present coverage in an engaging, social manner, utilizing technology already adopted by an audience that demands event access across multiple mediums and devices." An elite athlete (1998-2004), Danish champion (1999-2004), national record-holder in the 400m, and former board member of the Danish Athletics Association, Birk has a deep passion for sports and fitness. He holds a master's degree in engineering from the Technical University of Denmark.  Prior to founding Endomondo, he was a management consultant at McKinsey & Company. Endomondo's app turns mobile devices into full-fledged personal trainers and connects users to a vibrant social fitness network where people can support, motivate and challenge each other, and share results. Website: http://www.endomondo.com Twitter: @Endomondo News Contact: Adrianne Buchta, abuchta@comunicano.com or +1-760-517-6034 Gail Bower President Bower & Co. Consulting LLC "The Olympic Games is the ultimate event. That we continue to set aside political and cultural differences and come together to celebrate human achievement is a testament to the power of this event. The spectacle, the corporate support, the grand investment -- it all fascinates and attracts. However, the resonance of individuals striving to be their best is the bigger message with which we connect." Author of the guidebook "How to Jumpstart Your Sponsorship Strategy in Tough Times," Bower is an expert in corporate sponsorship, marketing and event/festival production. Her Philadelphia-based firm, Bower & Co.

Consulting LLC, helps organizations and event/festival producers increase visibility, revenue and their impact. She frequently speaks about corporate sponsorship and is an instructor on sponsorship for seminars at Temple University. Bower blogs at SponsorshipStrategist.com, and publishes a quarterly newsletter and articles about events, marketing and sponsorship. Website: http://www.GailBower.com Twitter: @GailBower Expert Contact: gail@gailbower.com Jacqueline De Luca, M.D., Dermatology Resident Wake Forest Baptist Medical Center De Luca is a former Olympic medalist turned physician who has just published research findings in the April issue of the journal Sports Medicine that highlights the issue of skin irritations and conditions that can affect summer Olympic athletes. Skin problems rank among athlete's most common complaints. "Dermatological conditions are an increasing cause of medical problems for Olympic athletes, and can be harmful and even prohibitive for competition, but our review did not find a wealth of medical literature in this area.

This is unfortunate because although most athletes present with many common and easily identifiable dermatoses, rarer sports-related conditions also exist that may confound some physicians and create the potential for misdiagnosis and unnecessary procedures." De Luca is joining the dermatology department at Wake Forest Baptist Medical Center as a resident this June. She was a member of the U.S. women's water polo team that won a bronze medal at the 2004 Summer Olympics in Athens, Greece. News Contact: Bonnie Davis, bdavis@wakehealth.edu or +1-336-399-8274 Dr. Bert Mandelbaum Orthopedic Surgeon Santa Monica Orthopedic and Sports Medicine Group "While the best athletes in the world will qualify and compete in the Olympics, it is only those who have the victorious spirit within who will be able to reach the heights they desire. My goal is to help create an environment that allows athletes to be mentally and physically ready." Dr. Mandelbaum, an orthopedic surgeon, has served as an officer on the U.S. Olympic Committee's Advisory Board for Sports Medicine, preparing the U.S. men's soccer/football teams to compete in Sydney in 2000, Athens in 2004, and Beijing in 2008. For the upcoming London Games, he will be fulfilling the role as medical director. He oversees triage for the team, assessing injuries and subsequently designating the injured player to the proper care facility. An active member of the Federation International de Football Association (FIFA), he is presently the medical director for the FIFA Medical Centre of Excellence in Santa Monica, Calif. In 2002, he was named to the FIFA Medical Research and Assessment Centre, and in 2007 he was named to its Sports Medicine Committee. Mandelbaum has been practicing since 1989 with the Santa Monica Orthopedic and Sports Medicine Group. News Contact: Luke Messecar, Luke@IctusInitiative.com Tim McCool Vice President Arena North America McCool is an expert on performance racing swimwear and technical/design details surrounding the latest iterations of performance swimwear for the Olympic Games.

"Optimizing function through innovative design and technology is the cornerstone of the performance swimwear category. The London Games will welcome a new frontier of performance racing swimwear, helping elite athletes realize their maximum potential and set new records in 2012." Website: http://www.arenausa.com Twitter: @ArenaUSA News Contact: Shannon Burton, sburton@fwv-us.com or +1-212-896-3830 Tim Morehouse Founder and Producer Fencing Masters Tournament "I am thrilled to be competing in the upcoming 2012 London Olympics.

Reaching the Olympics for the third time is an incredible honor in itself, and the culmination of a tremendous level of hard work and dedication. This year, I have my sights set on bringing home the gold." Morehouse, a New York City native (born on July 29, 1978), is an Olympic silver medalist in fencing (2008 Beijing Olympic Games), two-time individual U.S. National Champion (2010 and 2011), seven-time World Cup medalist, and No. 1-ranked U.S. men's saber fencer from 2008-2011. He will be competing at the 2012 London Olympic Games with his third Olympic team. Morehouse is the author of "American Fencer: Modern Lessons from an Ancient Sport" (Acanthus Publishing, 2012); and is the founder and producer of the Fencing Masters Tournament (www.fencingmastersnyc.com), the largest spectator fencing competition in the U.S. and the only non-Olympic televised tournament in the United States. Website: http://www.TimMorehouse.com Twitter: @TimMorehouse News Contact: Luke Messecar, Luke@IctusInitiative.com Stephen Mosher Professor of Sport Management and Media Ithaca College "The modern Olympic Games are now and have always been as much about the privileged exploiting those on the margins as they are about bringing all the nations of the world together for 16 days of glory." Mosher can discuss the following areas as they pertain to the 2012 Summer Olympics: ethics, especially use of performance-enhancing drugs and substances; the political and economic implications of relocating inhabitants from areas of an Olympic city that have been designated as "run-down"; sport as cultural expression; the Olympic Games in film, including Leni Riefenstahl's "Olympia"; historical and contemporary notions of amateurism as they apply to the Olympics. Expert Contact: smosher@ithaca.edu Optum Pro Cycling, presented by Kelly Benefits Strategies, offers the following experts: -- Eric Wohlberg, men's performance manager and three-time Olympic athlete: Wohlberg is a three-time Olympic athlete who can share his Olympic experience. -- Rachel Heal, women's performance manager and former Olympic athlete: Heal is a former Olympic athlete who can share her Olympic experience. -- Janel Holcomb, professional women's cyclist and Olympic hopeful: Holcomb is a 34-year-old professional cyclist on the newly formed women's team with Optum Pro Cycling. She is a 2011 NRC champion, 2012 Olympic long-team member and novice Le Creuset chef. Holcomb can provide tips on training, diet and nutrition, and other personal health strategies.

Twitter: @janelholcomb -- Carmen Small, professional women's cyclist and Olympic hopeful: Small is a 32-year-old professional cyclist on the newly formed women's team with Optum Pro Cycling and is an Olympic hopeful. She can provide tips on training, diet and nutrition, and other personal health strategies. Twitter: @smallsunday -- Joelle Numainville, professional women's cyclist and Olympic hopeful: Numainville is a 25-year-old professional cyclist on the newly formed women's team with Optum Pro Cycling and Olympic hopeful. -- Leah Kirchmann, professional women's cyclist and Olympic hopeful: Leah is a 22-year-old professional cyclist on the newly formed women's team with Optum Pro Cycling and Olympic hopeful. Twitter: @L_Kirch -- Tom Zirbel, professional men's cyclist and Olympic hopeful: Zirbel is a 34-year-old professional cyclist with Optum Pro Cycling and an Olympic hopeful. News Contact: Catherine Scott, cscott@padillaspeer.com or +1-612-455-1719 Sam Soni President PrimeSport, a company offering event packages and tickets for sporting events Soni can discuss tickets, travel and hospitality, as it relates to the Summer Olympics. He can speak to trends in travel, the economic impact of the event on the host city, ticket pricing and other related trend stories. PrimeSport is a global sports travel and event management company offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include several NFL teams, the Rose Bowl and UFC. The company is also the official ticket and hospitality package provider for select NCAA Championships, including the NCAA Division I Men's Basketball Championship (including the NCAA Men's Final Four), the NCAA Women's Final Four, the NCAA Men's College World Series, and the NCAA Men's Frozen Four. PrimeSport is a privately held company headquartered in Atlanta. Website: http://www.primesport.com News Contact: Margaret Menotti, margaret@kelandpartners.com or +1-617-904-9393, ext. 129 Alison Tyrer Director of Communications Georgia Department of Economic Development "What is not generally recognized outside the metro Atlanta area is the indelible print left on the city and the state by the 1996 Olympic Games. From infrastructure improvements to an explosion of international connections, the games had a $5 billion impact and provided the impetus that inspired the city and state to a level of achievement that had previously not been dreamed of." Tyrer can discuss the economic impact and long-term legacy of the 1996 Centennial Olympic Games in Atlanta; government and business communities in Atlanta and in Georgia; and the existing business environment in the state of Georgia. She joined the Georgia Department of Economic Development (GDEcD) in 2005, and is director of communications for the department. Tyrer oversees the agency's external and internal communications. Prior to joining GDEcD, Tyrer was communications director for The Georgia Trust for Historic Preservation. Her background includes positions at the Atlanta History Center, the Margaret Mitchell House & Museum, WFOX-FM in Gainesville and Atlanta, and the Atlanta Committee for the Olympic Games. She graduated with a B.A. and honors in English from the University of the South in Sewanee, Tenn., and holds an M.A. in communications from Georgia State University. A native of Pennsylvania, Tyrer grew up in Asheville, N.C., and has been a resident of Georgia since 1980.

Twitter Handle: @alisty1 News Contact: Anne Isenhower, aisenhower@golinharris.com or +1-404-353-6088 Dr. Scott Weiss, DPT, ATC, CSCS Co-Founder and Owner Bodhizone "My mission is to elevate athletes to peak conditioning and help ignite their cooperative and competitive spirit." Dr. Weiss is a licensed physical therapist and board-certified athletic trainer in the state of New York, an elite martial artist, and a certified corner man in boxing. In 2004, he was chosen to be part of the Unites States sports medicine team in Athens, Greece, and Beijing, where he provided emergency medical and physical therapy services to all U.S. athletes on the fencing and sailing teams. He will fill this role again for the upcoming London games. Weiss is also a registered exercise physiologist, strength and conditioning specialist, and advanced personal trainer with more than 15 years of experience. Throughout his career he had the pleasure and good fortune to work with some of the world's elite athletes. These include several U.S. Olympic teams, the National Football League (NFL), the National Hockey League (NHL) and the New York Liberty (WNBA). News Contact: Luke Messecar, Luke@IctusInitiative.com ******************** MEDIA JOBS: Following are links to job listings for staff and freelance writers.

You can view these and more job listings on our Job Board: http://bit.ly/pncjobboard -- Copy Editor - NYC -- Executive Editor - NYC -- Investigative Reporter - Miramar, Fla.

-- News Reporter - Atchison, Kan.

-- Editorial Assistant - Morehead City, N.C.

See more listings here.

******************** OTHER NEWS & RESOURCES: Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com -- HOW TO WRITE A BOOK PROPOSAL: ProfNet Director Maria Perez recaps the ASJA's Writers Conference session on how authors can improve their presentations to attract an agent's interest: http://bit.ly/Kf7h99 -- GRAMMAR HAMMER: TWO NO-HITTERS [BASEBALL AND BRACKETS]: ProfNet Editor Grace Lavigne reviews how to correctly use brackets in quoted material: http://bit.ly/KHw7tM -- TOOL SPOTLIGHT: WIKITRUST: ProfNet Editor Jason Hahn highlights WikiTrust, a free online tool that helps users better assess the credibility of Wikipedia entries: http://bit.ly/J3aOIB ******************** PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://budurl.com/profnetquery To consult the ProfNet Experts Database: http://www.profnetconnect.com/go/browse/users To contact ProfNet by phone: +1-800-PROFNET, ext. 1 To share a thought on Expert Alerts: profnetalerts@prnewswire.com. Website: http://www.profnet.com /PRNewswire -- May 11, 2012/ SOURCE ProfNet -0- 05/11/2012 /Photo: http://photos.prnewswire.com/prnh/20120316/NY71743 http://photos.prnewswire.com/prnh/20120127/NY43164-a /Web Site: http://www.profnet.com CO: ProfNet ST: England IN: SSE SPT HEA SU: MAV PRN -- NY05761 -- 0000 05/11/2012 18:30:00 EDT http://www.prnewswire.c

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