Hobart Group Holdings, the leading 100% payer-focused agency in the United States, is excited to announce a strategic partnership with AnswerLab, a leader in digital research solutions, including Web sites, mobile devices, software, and kiosks.  The partnership is designed to help pharmaceutical manufacturers build great user experiences across digital platforms, improving how they interact with key customers across the managed markets spectrum.

"We realized that our clients are rapidly evolving to digital platforms and need both strategic and process guidance on how to build effective, high-quality Web sites and applications with optimal user experience," says Lisa B. Bair, founder and CEO of Hobart Group Holdings. "Within the managed markets arena, there is a great need for integration capability before initiatives can be marketed and customers are engaged. With this new collaboration, Hobart Group Holdings can assist its clients with existing and potential powerful digital research solutions." The partnership enhances Hobart's mission in delivering quality, creativity, and innovation to every client by incorporating industry-standard user experience and usability testing to its comprehensive design and development approach and ensuring the most optimal client and customer interactions.

"AnswerLab's partnership with Hobart Group Holdings will enable pharmaceutical clients to achieve their digital platform goals," said Amy Buckner Chowdhry, AnswerLab's CEO and co-founder. "AnswerLab will bring the digital expertise we have developed from working with Fortune 500 companies across industries to ensure Hobart's client Web sites, applications, and other online services exceed their customers' expectations." About Hobart Group Holdings Hobart Group Holdings is the leading 100% payer-focused agency in the United States. Founded in May 2003, Hobart is a consortium of full-service, thought-leader agencies with unrivaled strategic executive teams, innovative capabilities, and customized solutions.

The teams deliver a variety of services to a large client base; capabilities include advertising and promotion, meetings, database/market research, HEOR, sales training, contract account management, and contracting and pricing.

Hobart's leadership team and staff have more than 100 years of managed markets experience working with pharmacy directors, medical directors, contracting managers, case managers, and quality directors from MCOs, PBMs, government payers, IDNs, hospitals, and LTC facilities. Hobart currently manages reimbursement challenges with top-ranked pharmaceutical and biopharmaceutical companies across key disease states. Hobart is also one of the fastest growing managed markets agencies in the industry. For more information about Hobart Group Holdings, please visit

About AnswerLab AnswerLab delivers trusted customer insights that help the world's leading brands build outstanding digital products and services. The company focuses exclusively on user experience research to understand what people see, do, think, and feel when using Web sites, mobile applications, and other digital products. AnswerLab's clients depend on their recommendations about product concepts, features, design, and messaging to create more engaging customer experiences that drive results. Global market leaders select AnswerLab as their user experience research partner, including, PayPal, Walmart, Honda, ING DIRECT, ESPN, FedEx, Genentech, eBay,, Amgen, Intuit, and Harley Davidson. If you would like more information on this topic or to schedule an interview please contact

Contacts: Hobart Group Holdings Sue Patton                                   June Carter-Inniss 908-470-1780                             908-470-1780 AnswerLab Tanya Bashaw 415-814-9916 SOURCE Hobart Group Holdings -0- 06/05/2012 /Web Site: CO: Hobart Group Holdings; AnswerLab ST: New York IN: MTC CPR ADV MLM HEA SU: JVN PRN -- CL18555 -- 0000 06/05/2012 14:07:00 EDT http://www.prnewswire.c