Linette Atwood has never sought the spotlight. But after years of tireless dedication on the front lines of cancer patient advocacy and education, the spotlight has found her. On National Cancer Survivors Day on Sunday, June 3, Atwood will be honored as the recipient of the Richard A. Bloch Foundation's 2012 Cancer Survivorship Award.

"Linette personifies the reason Richard Bloch created this award," said Vangie Rich, executive director for the Bloch Cancer Foundation.

"She has made a meaningful, positive impact in the lives of cancer patients, caregivers and survivors across the nation because of the Patient Resource Cancer Guide." Atwood herself is a 10-year cancer survivor, though she has seen cancer take the lives of her husband, sister and father. She acknowledges that her life could have been consumed by cancer, but she refused to let that happen. Instead of giving in, Atwood committed herself to not only surviving her own illness but also to help the nearly 1.6 million Americans diagnosed with cancer each year.

"My cancer experience has been a great teacher," she said. "It's taught me about the critical need cancer patients have for accurate, reliable information so they can make smart, informed decisions about their care." Patient Resource Cancer Guide ( is a comprehensive treatment and facilities guide distributed free of charge to newly diagnosed and newly restaged cancer patients in more than 7,000 medical facilities across the U.S. Now in its sixth year, the guide includes cancer treatment facilities by geographic location as well as detailed sections about cancer types, supportive care, and patient resources such as financial aid, the importance of clinical trials, and seeking second medical opinions-a now common best practice trend that Richard A. Bloch himself pioneered.

"I appreciate the recognition from the Bloch Foundation in earning this prestigious award," Atwood added. "And I'm proud to accept it on behalf of the nearly 12 million cancer survivors in America today." The Bloch Cancer Survivorship Award was established in 2006 to honor people who have survived cancer and gone on to make a difference in the lives of others struggling to overcome the disease. Past winners include KMBC-TV news anchor Larry Moore; Virginia and James Stowers, founders of the Stowers Institute for Medical Research; former Missouri Basketball Coach Norm Stewart; Barbara Unell, founder of Back in the Swing USA, a breast cancer survivorship organization; Gary Lezak, NBC Action News chief meteorologist; and Len Dawson, former Kansas City Chiefs quarterback and NFL Hall of Famer.

About Patient Resource: With headquarters in Kansas City, Patient Resource Cancer Guide is the leading national consumer-based publication serving cancer patients, caregivers, survivors and the medical community supporting them.  Published twice annually along with custom, specialty publications produced throughout the year, Patient Resource Cancer Guide is written by a distinguished team of medical writers, and overseen by a medical board of directors including some of the country's most widely respected oncologists.

More than one million copies are distributed free of charge at 7,000-plus medical facilities across the country each year. Now in our sixth year of operation, Patient Resource is owned by Uhlig LLC,  a leader in advanced-technology publishing.

SOURCE Patient Resource Cancer Guide -0- 06/01/2012 /Web Site: CO: Patient Resource Cancer Guide ST: Kansas Missouri IN: HEA MTC PUB SU: AWD NPT PRN -- DC16987 -- 0000 06/01/2012 13:00:00 EDT http://www.prnewswire.c