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For me, one of the most telling moments at last night's MassDevice Big 100 Roundtable East came when I asked the audience of about 200 to raise their hands if they were going to see Bruce Springsteen when he swings through Boston next month. I wanted to make a point about how The Boss and his longtime manager, Jon Landau, are both creatively and business-sales-minded, as we medical marketing folks need to be.

About three people raised their hands.

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