CHAPEL HILL, N.C., Aug. 3, 2012 /PRNewswire/ -- Market Research organizations increasingly serve expanded global regions, supporting complex product portfolios with brands spread across lifecycle stages in diverse country marketplaces. In this environment, Market Research leaders find themselves challenged to efficiently and effectively train, educate and develop skilled Market Research professionals who can serve and inform the global enterprise.
To help Market Research executives identify effective training strategies to arm their staff with enriched qualitative and technical skills, leading research and consulting firm Best Practices, LLC conducted a cross-industry study regarding current Market Research training and development practices. This new study provides benchmarks on market research training budgets, staffing, program focus, program venues and program effectiveness.
"From Classroom to Boardroom: Training can Propel Market Researchers from Order-Takers to Trusted Business Advisors" is a 82-page report that will help Market Research leaders determine if they are investing the right level of resources and developing the appropriate skill sets to create the high performing market researchers they need.
This cross-industry benchmarking study probed critical experiences, winning strategies and important resource trends regarding how best to develop and deploy Market Research training and development programs in today's increasingly complex global marketplace.
Key topics of the report include:
- Market research training resources & ratios
- Market research skills training
- Market research training operations & effectiveness
- Global market research training
- Executive quotes around market research training and internal relationships
- Key pitfalls that hinder the development