OAKLAND, Calif., Aug. 15, 2012 /PRNewswire/ -- Alexandra Morehouse has been named Kaiser Permanente's vice president of advertising and brand management.
In her new role, Morehouse will lead Kaiser Permanente's brand experience, advertising and digital strategy functions. She will oversee the organization's award-winning "Thrive" advertising campaign, which debuted its ninth season of new ads during the 2012 Summer Olympics. Morehouse will report jointly to Diane Gage Lofgren, senior vice president, Brand Strategy, Communications and Public Relations, and Christine Paige, senior vice president, Marketing and Internet Services.
"Alexandra is a widely respected and deeply experienced business leader, and she will provide our creative team with new insight and perspectives," Lofgren said. "Her leadership skills, experience and creativity will be great assets as we continue to find creative and innovative ways to showcase the Kaiser Permanente brand."
"The addition of Alexandra to the advertising team will further diversify the outstanding talents and wide-ranging experience we already have in place," Paige said. "Her leadership skills and extensive knowledge will be invaluable as Kaiser Permanente's advertising campaign continues to evolve."
"I'm honored to join the incredibly talented advertising team at Kaiser Permanente," said Morehouse. "It's exciting to help lead this organization's advertising efforts while thoughtfully positioning the Kaiser Permanente brand during the evolution of health care delivery in our country."
Prior to joining Kaiser Permanente, Morehouse served as the executive director of the Marketing Innovation Lab, or MiLab, a joint venture among Google, Facebook, and the Direct Marketing Association. Morehouse led MiLab in delivering marketing best practices to Fortune 100 companies. Before that, Morehouse served as chief marketing officer at AAA, where she led a broad range of marketing functions. Her