A lesson in creative brand problem-solving.
Back in my hospital days, our entire communications staff would meet monthly for a session we called "issues management." We would imagine every crisis scenario that could possibly occur – from a kidnapped patient to a hazmat spill – and prepare statements and action plans to address them. For me, a young thirtysomething studying leadership, these meetings were powerful lessons in preparedness, what the late Stephen Covey called Quadrant II activities – important but not urgent.
In one particularly memorable session, Paul, our boss, asked how we would handle a tragedy in which a hospital employee was struck and killed by a speeding vehicle while crossing the street in front of the hospital.