BEDFORD, Mass., Sept. 20, 2012 /PRNewswire/ -- Hologic, Inc. (Hologic or the Company) (NASDAQ: HOLX), a leading developer, manufacturer and supplier of premium diagnostics products, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, announced today that Rob Cascella, Hologic's President and Chief Executive Officer, will preside over the October 1st NASDAQ Stock Market Opening Bell Ceremony marking the start of Breast Cancer Awareness Month. This is Hologic's seventh consecutive year of kicking off breast cancer awareness month on NASDAQ. The ceremony will begin at 9:15 a.m. (ET).
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The NASDAQ Opening Bell Ceremony will be the culmination of a series of events Hologic has planned to raise awareness for its Dimensions 3D mammography (breast tomosynthesis) system. Unlike conventional 2D mammography where the presence of overlapping breast tissue can make it more difficult to detect cancer, the Hologic 3D mammography procedure allows doctors to see the breast more clearly, particularly for women with dense breasts. As a result, fewer women are called back for additional testing because of false positive results. Clinicians also report that the Hologic 3D mammography procedure detects cancers that may have been missed by 2D mammography.
A mobile mammography coach on loan from Baxter Regional Medical Center, the first center in the U.S. to use 3D mammography in a mobile setting, wil