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Health technology giant GE Healthcare joins forces with the National Football Assn. to develop concussion detection systems and brain protection technologies to make football a safer sport.

Helmet and brain illustration

Technology giant GE (NYSE:GE) announced a new partnership with the National Football Assn. in pursuit of better concussion detection technology and materials that may better protect athletes from traumatic brain injuries.

GE and the NFL plan to launch their initiative in March, doing so with at least $50 million in funding from the 2 organizations.

"It could be a seismic shift in the sense of great organizations coming together to solve important problems for society," GE CEO Jeffrey Immelt, who played football at Dartmouth, told the New York Times. "That's a good thing."

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