Continua Health Alliance (Continua), a non-profit multi-stakeholder group and the leading organization convening global technology industry standards to develop end-to-end, plug-and-play connectivity for personal connected health, today announced a strategic affiliation with B2 Group, an international strategic consulting, sales, technology, distribution, and marketing firm. Through its connections in the mHealth market and associated verticals, such as 'connected home,' B2 Group will support Continua's growing portfolio of members. B2 Group will also provide committee management and strategic consulting services for emerging opportunities.
“We are pleased to partner with B2 Group, as their experience in both mHealth and the connected home have already generated new opportunities and members for Continua,” said Chuck Parker, Executive Director for Continua. “The market has matured significantly over the past 12 months, and we look forward to working with B2 Group to create additional opportunities and further expansion next year.” “B2 Group is excited to work with such an innovative organization as Continua which provides a forum for the mHealth and associated markets to identify emerging opportunities in personal connected health,” said Bob Bilbruck, CEO of B2 Group. “We are already working on new committees and collaborating with existing and potential members to further build the marketplace providing opportunities for all players involved.”