JINS Eyewear announced plans to launch JINS SCREEN, a new class of functional eyewear, to the U.S. market on August 8, 2015. JINS SCREEN is designed to combat the effects of blue light from prolonged use of digital devices, including computer screens and smartphones, by filtering blue light and helping ease digital eye strain.
Originally launched as JINS PC in Japan in 2011, JINS has sold more than five million pairs of JINS SCREEN glasses and is now ready to offer its revolutionary eyewear to U.S. consumers. JINS SCREEN will be available for purchase in a range of colors beginning on August 8 coinciding with the official grand opening of the JINS U.S. flagship store in San Francisco’s Union Square. Additionally, JINS SCREEN will be available for purchase online at: http://www.jins.com/.
The Cost of Blue Light in the Digital Age
With the advent of blue light-emitting LEDs, illuminated screens on devices and an increase in late-night working hours, consumers today are exposed to more artificial blue light than ever before. Blue light, which is light in the 380-500 nanometer (nm) range, is most commonly found in sunlight. Although it is essential for the regulation of the body’s circadian rhythm (the biological process that regulates the sleep-wake cycle as well as many other physiological processes), today’s digital generation is exposed to too much blue light, resulting in digital eye strain.
To block the overexposure of blue light and combat eye health concerns, JINS SCREEN lenses reduce the transmission of light in the 460 nm range by 25 percent via two pathways: coating and substrate. Certain wavelengths of blue light are reflected by the patented coating on the lenses, while others are absorbed by the substrate, which is made of a compound that absorbs certain wavelengths of blue light. As a result, JINS SCREEN also reduces eye fatigue. A clinical study conducted by JINS and Keio University in Japan in 2011 showed a significant difference in the decrease of Critical Flicker Frequency (CFF), an index used to measure eye strain. The index works by flashing a blinking light at an increasing speed in front of the subject’s eyes. The faster the speed of the light they can detect, the less strained their eyes are. Subjects wearing JINS SCREEN exhibited a smaller reduction in baseline CFF than those who weren’t wearing the glasses.
While blue light from the sun is essential for daytime activities, introducing it in greater quantities through artificial sources may have adverse health consequences.
The body of research that shows links between blue light, disrupted circadian rhythms and increased susceptibility to medical issues is growing. On June 26-27, thought leaders and health professionals came together at the second International Blue Light Symposium (IBLS) in New York to discuss the latest studies on the effects of blue light on the human body. At IBLS, ophthalmologists and academics outlined measures to counter the consequences of artificial illumination. JINS, a sponsor of the event, showcased JINS SCREEN as an example of how consumers can better manage blue light consumption.
According to Internet Analyst Mary Meeker’s Internet Trends 2014 report, people in the U.S. spend an average of 444 minutes or 7.4 hours each day looking at screens. Furthermore, recent findings from the Vision Council have shown that nearly 70 percent of U.S. adults aged 18-34 experience eye strain due to the prolonged use of electronic devices. That’s 45 percent more than their older counterparts.
Pricing and Availability
Starting on August 8 square-shaped, pre-packaged JINS SCREEN glasses will be available in eight colors for $60. The Wellington-shaped glasses will follow sometime in the fall and will cost $80. Additionally, there will be an option to add JINS SCREEN lenses to any of the 1,200 frames available in-store and online for an additional $60.
JINS SCREEN is specifically designed with the comfort and style of the consumer in mind. The clear lenses make the glasses indistinguishable from regular eyewear and the lightweight Airframes are comfortable to wear all day. JINS is encouraging consumers to share photos of themselves on social platforms wearing their JINS SCREEN using #blockoutblue.
JINS’ Innovation Recognized with Salesforce Emerging Leader Award
JINS SCREEN is the latest demonstration of JINS’ continued commitment to innovating its products and workflow of the eyewear industry. JINS is being recognized as the 2015 “Salesforce Emerging Leader – Japan” at the fifth annual Japan – U.S. Innovation in Business & Technology Awards Symposium at Stanford University on July 10, 2015. The awards are organized by the Japan Society of Northern California in cooperation with the Stanford U.S. – Asia Technology Management Center.
“Our goal is to improve people’s lifestyles with glasses, by making them less about vision correction and more about changing the way people perceive the world around them. That is why we continue to introduce new functional eyewear like JINS SCREEN,” said Hitoshi Tanaka, CEO of JIN CO., LTD. “I hope that these innovations are only the beginning for eyewear. We’re so excited to be able to change the course of the industry and can’t wait to see what happens next.”