Health insurer Humana Inc. said Friday it acquired Hummingbird Coaching Services, which provides customers with advice on how to stay healthy.
Terms of the deal were not disclosed.
The Louisville, Ky., insurer said in a statement Hummingbird helps bolster Humana's "vision to help members achieve lifelong wellbeing."
The Cincinnati company provides integrated health and wellness coaching for customers using text, e-mail, phone or the Web. It can coach on things like weight loss, quitting smoking or the management of diseases like diabetes using whichever medium the client chooses, Humana spokesman Jeff Blunt said.
Humana shares rose 9 cents to $46.03 in midday trading Friday.