FRANKFURT, Germany, Sept. 14 /PRNewswire/ -- Dr. Rolf Badenhoop M.D., a 20-year veteran of the consulting and pharmaceutical industries in Europe, recently joined global sales and marketing consulting  firm ZS Associates as associate principal. Badenhoop is based in the company's Frankfurt office.
"I am excited to work with the ZS Associates team to help healthcare clients better understand and respond to business challenges posed by their internal and external healthcare environments," Badenhoop said. "This includes addressing sales and marketing effectiveness and the increasing importance of payer interaction and assessing better ways to manage pricing under cost containment and cost-benefit evaluation. These will be major success factors for pharma companies in the future."
Building on the firm's more than 13 years of work with drug makers in the region, Badenhoop will help ZS clients enhance their marketing and sales organizations for improved commercial success. He has extensive experience in sales and marketing strategy  improvement, market access & pricing optimization and customer relationship management. At ZS, he will use this expertise for a series of business development and client management initiatives to help life sciences companies better serve customers in Germany.
Before joining ZS, Badenhoop served as vice president at LifeScience Consulting Group, Arthur D. Little and Ernst & Young Consulting, with progressive responsibilities for managing the firms' healthcare and pharmaceutical practices in Germany, Switzerland and Austria, respectively. Before starting his consulting career, he served as head of business development at Bristol-Myers Squibb, Germany and head of the pharmaceuticals office at the Schering AG headquarters in Berlin, Germany.
"Rolf brings extensive national and international healthcare industry experience to ou