SALT LAKE CITY, March 3, 2011 /PRNewswire/ -- Dynatronics Corporation (Nasdaq: DYNT ) announces the signing of a contract with FirstChoice Cooperative, a group purchasing organization (GPO) headquartered in Tyler, Texas. FirstChoice has a network of more than 20,000 members nationwide. The three-year agreement with FirstChoice is effective March 1, 2011.
This represents the third GPO contract signed in the past two months with the three GPO's representing cumulatively 140,000 members.
"The addition of these three GPO contracts provides an opportunity for significant incremental business to the company over the next twelve months and beyond," stated Kelvyn H. Cullimore Jr., chairman and president of Dynatronics. "We are anxious to begin working with these potential new customers and introducing them to the Dynatronics brand of products."
GPOs represent the single largest share of purchasing power of the physical medicine market.
"These GPO members now have access to Dynatronics' premier line of equipment and supplies," said Larry K. Beardall, executive vice president of business development, sales and marketing. "Based on the current interest level, we believe the conversion rate of GPO clinics to our brand will be better than originally anticipated."
"Opportunities for growth at Dynatronics have never been greater," added Cullimore. "Breaking into the GPO market has been a major accomplishment that we expect will enable us to increase our market share significantly. We anticipate that this and other important developments at the company will also have a positive impact on shareholder value, particularly in conjunction with our recently announced $1 million stock buy-back program."
Dynatronics manufactures, markets and distributes advanced-technology medical devices, orthopedic soft goods and supplies, t