SHELTON, Conn., March 15, 2011 /PRNewswire/ -- Survey Sampling International (SSI)—the leading global provider of online and offline sampling solutions—has appointed Chris DeAngelis to head its new SSI Health business, created to support the unique sampling requirements of health-related market research projects. Bringing SSI's 34-year legacy of sampling science to health-focused industries, SSI Health provides access to all major healthcare audiences—patients, caregivers, physicians and allied health professionals, including nurses/nurse practitioners, pharmacists, chiropractors and dentists. Its reach extends across a range of therapeutic categories, including metabolic syndrome, central nervous system and mental health disorders, respiratory ailments and lifestyle treatments.
"Recognizing the unique challenges healthcare researchers face, SSI has created a dedicated team, focused on creating and delivering sample for health-related projects," says Mr. DeAngelis. "As the treatment decision process becomes more complex and therapies become more specific, health-focused researchers must meet two conflicting goals—achieving greater reach to more audiences while supporting more precise targeting of lower-incidence populations. With the advent of SSI Dynamix™—our game-changing dynamic sampling platform—SSI is uniquely able to fulfill both key requirements.
"By linking to multiple sources—including our global online panels, as well as social media, affiliate partnerships, online communities and more—SSI can access anyone who wants to share opinions and experiences, even those who would never join a panel. Plus, because we dynamically profile in real time— using multiple sets of refinement questions—we can recruit very specific segments to meet even the tightest parameters."
In addition to its online access, SSI Health offers the full spectrum