LOS ANGELES, April 18, 2011 /PRNewswire/ -- True 2 Beauty Inc., (Pinksheets: TRTB  - News ) (the "Company") (www.true2beautyinc.com ), a leading distributor of male and female sexual potency pills and liquid products in the United States, is pleased to announce the launch of a new, additional line of sexual enhancement supplements for men and women under the brand Blue Diamond (for men) and Pink Diamond (for women), www.bluediamondpill.com . The pills are already being sold online as well as at retail; product began shipping in the past few weeks.
"We believe segmenting the market by creating targeted product brands, will allow growth across all demographics. Our flagship brand, Libigrow, although widely distributed, has been mostly focused on a mainstream audience; with Blue Diamond we believe we have created a look and feel that provides a clear differentiation. The packaging and website will be provided in multiple languages. There are many retail locations that serve a wide array of ethnic backgrounds. We strongly support the concept that we can have competing brands within the same retail location," states Alex Hbaiu, its CEO.
The company believes Blue Diamond sales should exceed $500,000 in its first 12 months, which should be accretive to existing Libigrow and Libigirl sales. The company will evaluate the need to seek celebrity endorsements for the Blue Diamond brand as the line becomes more widely distributed. Currently, the line is sold directly to regional distributors by the company. "We are currently developing other lines of products, some of which