BOSTON--(BUSINESS WIRE)--Jun 26, 2012-- Racepoint Group, a global public relations agency defining the new model of communications through a deep understanding of traditional and social media, continues to see tremendous growth in its global healthcare and life sciences practice, including Thermo Fisher Scientific, which has selected Racepoint as one of its global PR/Social Media partners. To support this growth Racepoint has appointed Nigel Smith as Senior Vice President of the Agency's global healthcare practice.
For nearly 20 years Nigel Smith has worked within a variety of healthcare verticals including MedTech, Healthcare IT, Consumer OTC, Diagnostics and Life Sciences. "I love collaborating with the dynamic digital team and seasoned marketing gurus at Racepoint Group" says Nigel. "As patient behavior begins to change, forcing healthcare companies to act more like consumer brands, the ROI question healthcare partners have asked for decades is all the more important.
Racepoint's ability to run measurable and targeted public relations campaigns is helping answer just that. The way the Agency embraces new technology is refreshing in our 'block and tackle' industry and I'm thrilled to be leading a team of professionals who've truly committed to that." Racepoint is also proud to announce the following new healthcare clients: -- Plasma Surgical - an advanced technology for surgical cutting and coagulation that harnesses the previously untapped power of pure plasma energy.
-- UMass Memorial Medical Center (Division of Vascular and Endovascular Surgery) - one of the region's top academic medical centers, committed to improving the health of patients in Central New England.
-- HealthEdge - created HealthRules, the only modern, enterprise-class software platform for healthcare payors delivered by a 21st century company that has become known for rapid innovation. HealthRules is designed to help transform today's payor organizations into tomorrow's healthcare leaders.
-- Jiff Inc. - provides the first HIPAA-compliant private healthcare social network and digital health apps platform.
-- Sanovas - is a leading developer of innovative micro-surgical devices for diagnosing and treating cancer and chronic diseases. Sanovas' micro-surgical technology platform is designed to give surgeons the ability to access and visualize previously inaccessible areas of the body; enabling them to diagnose, treat and deliver drug and immune therapies to small diameter anatomy in entirely new ways.
-- Hello Health - provides the Patient Management platform and the professional services that allow practitioners to build stronger patients relationships, automate their processes, increase revenue and take control of their practices.
"Boston has become a hub for health and life sciences," says Dan Carter, Executive Vice President of Racepoint Group Boston. "With the Agency's deep knowledge of the space and the appointment of Nigel, we're well positioned to build on this momentum and grow the practice substantially. We're excited to be working with some of the most interesting established and emerging brands in healthcare and we welcome them to the Racepoint family." "We've seen huge opportunity on the West Coast to get involved with compelling health IT companies that will undoubtedly change healthcare as we know it," says Bill Orr, Executive Vice President of Racepoint Group San Francisco. "As patient behavior continues to impact the industry, we're excited to help current and future clients get involved and share in the story." ABOUT RACEPOINT GROUP Racepoint Group is a global public relations agency defining the new model of communications through our deep understanding of the evolution of traditional and social media. A team comprised of passionate and creative PR professionals, we partner with our clients to deliver inspired, strategic and fully measurable communications campaigns. We create compelling content and tailor-made strategies to drive engagement, build brand affinity, influence mindshare and impact business goals.
CONTACT: Racepoint Group Abby Snyder, 617-624-3249 Marketing Specialist firstname.lastname@example.org KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS INDUSTRY KEYWORD: HEALTH SOCIAL MEDIA COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS OTHER COMMUNICATIONS GENERAL HEALTH SOURCE: Racepoint Group Copyright Business Wire 2012 PUB: 06/26/2012 09:00 AM/DISC: 06/26/2012 09:00 AM http://www.businesswire.com/news/home/20120626005344/