Protecting Against Counterfeits, Generics and Substitutes with RFID
Product authentication is the process of verifying or guaranteeing that a product or its consumable is either genuine or permitted to access a particular application. Product authentication protects against counterfeits, substitutes, and generics (CSG) and also provides the manufacturer with additional control over the customer experience ensuring that it meets or exceeds expectations. In addition to being a proven, cost-effective technology, Radio Frequency Identification (RFID) presents the most robust solution for product authentication in the marketplace today.